| Summary: | This study explores the environmental scanning practices among 5-star hotels in Malaysia. The purpose of the research is to understand on how this activity is conducted, what were the processes involved, who is responsible for conducting, when it is conducted, why the processes are conducted and what types of
information were collected. This research used a qualitative approach where data were collected through face to face interviews using semi-structured interview. The results provide a better understanding of the environmental
scanning activities in hotels with a particular emphasis on the extent of comprehensiveness of Strategic Environmental Scanning Information system, structure and processes. This finding also describes the level of depth and breadth of the information collected for the general environment, task environment and specific environment, as part of the initial steps such as identifying information needed and the information source for
the strategic environmental scanning information system activities.
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