A conceptual model of corporate social responsibility dimensions, brand image, and customer satisfaction in Malaysian hotel industry
Corporate social responsibility (CSR) has become a core concept in the context of the hotel industry where it is considered as a significant factor in competition and a firms' survival, primarily because CSR influences customer satisfaction. However, there are still few studies examining the re...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier B.V.
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26349/1/KJSS%2039%202018%20358%20364.pdf |