Crowdsourcing for ideas: a review of motivational factors and challenges in open innovation communities
Crowdsourcing introduces new perspectives in = innovation, allowing for new products and services to shift away from the traditional manufacture-centric model to a more user-centric one. In order for businesses to reap the benefits of open innovation, it is necessary to understand the factors that m...
| Autors principals: | , , , , |
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| Format: | Article |
| Idioma: | English |
| Publicat: |
Universiti Putra Malaysia Press
2017
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| Matèries: | |
| Accés en línia: | https://repo.uum.edu.my/id/eprint/26395/1/PJST%2025%20S%202017%2069%2078.pdf |