| Summary: | The demand for quality product has encouraged organizations to adopt the criteria of
sustainable product development that can affect
organizational performance. The objectives of
developing sustainable product are to satisfy
customers, achieve sustainability in business and meet stakeholders’ demand on the industry. Nevertheless, adopting the criteria of sustainable product in a new product development in industry is rarely present, especially in an automotive industry. This study addresses the relationship between the criteria of sustainable product development and the effect on an organizational performance. Thus, the outcome of this study contributes to the enhancement of criteria
for sustainable product development in the
automotive industry and other related industries. The causal relationship approach is adopted in this study by using random sampling among the 273 automotive suppliers in Malaysia. The analysis result using PLS SEM reveals that the criteria of sustainable product development that consists of economy, social and environment are contributing to significant positive effect on the organizational performance in automotive industry
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