External perception of organisational culture and customer based corporate reputation: the mediating role of transparent communication
Companies that are able to take advantage of good reputation are likely to increase their economic performance by retaining large customer base. While studies have established a direct relationship between organisational culture and corporate reputation, scholars have argued that there is paucity of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Academic Research Publishing Group
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26490/1/IJSSR%206%202018%20638%20645.pdf |