Factors influencing online shopping behavior: the mediating role of purchase intention
Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growth of the main players in this industry indicates there is still a large reservoir of market potential for e-commerce. The conveniency of online shopping rendering it an emerging trend among consumers,...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26581/1/PEF%2035%202016%20401%20410.pdf |
| _version_ | 1825805498155270144 |
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| author | Lim, Yi Jin Osman, Abdullah Salahuddin, Shahrul Nizam Romle, Abd Rahim Abdullah, Safizal |
| author_facet | Lim, Yi Jin Osman, Abdullah Salahuddin, Shahrul Nizam Romle, Abd Rahim Abdullah, Safizal |
| author_sort | Lim, Yi Jin |
| collection | UUM |
| description | Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growth of the main players in this industry indicates there is still a large reservoir of market potential for e-commerce. The conveniency of online shopping rendering it an emerging trend among consumers, especially the Gen Y. The prevalence of online shopping has raised the interest of the retailers to focus on this area. Therefore, this study was to determine the relationship between subjective norm, perceived usefulness and online shopping behavior while mediated by purchase intention. University students aged between 18 and 34 that currently pursuing their studies in University Malaysia Perlis were selected as the subject of analysis. 662 out of 800 sets of questionnaires distributed were valid for coding, analyzing and testing the hypothesis. Collected data were then analyzed using SPSS version 18.0 and AMOS version 16.0. Structural Equation Modeling to examine the model fits and hypothesis testing. The conclusion can be depicted that subjective norm and perceived usefulness significant positively influence online purchase intention but subjective norm insignificant influence shopping behavior in a negative way. It is interesting to note that perceived usefulness also insignificantly influence online shopping behavior. Finding also revealed that purchase intention significant positively influence online shopping behavior. For future research, sample from working adults and other variables that related to online shopping were to be included to minimise sampling bias. |
| first_indexed | 2024-07-04T06:33:19Z |
| format | Article |
| id | uum-26581 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:33:19Z |
| publishDate | 2016 |
| record_format | eprints |
| spelling | uum-265812019-11-05T08:32:14Z https://repo.uum.edu.my/id/eprint/26581/ Factors influencing online shopping behavior: the mediating role of purchase intention Lim, Yi Jin Osman, Abdullah Salahuddin, Shahrul Nizam Romle, Abd Rahim Abdullah, Safizal HD28 Management. Industrial Management Internet shopping is a phenomena that is growing rapidly nowadays. A peep into the exponential growth of the main players in this industry indicates there is still a large reservoir of market potential for e-commerce. The conveniency of online shopping rendering it an emerging trend among consumers, especially the Gen Y. The prevalence of online shopping has raised the interest of the retailers to focus on this area. Therefore, this study was to determine the relationship between subjective norm, perceived usefulness and online shopping behavior while mediated by purchase intention. University students aged between 18 and 34 that currently pursuing their studies in University Malaysia Perlis were selected as the subject of analysis. 662 out of 800 sets of questionnaires distributed were valid for coding, analyzing and testing the hypothesis. Collected data were then analyzed using SPSS version 18.0 and AMOS version 16.0. Structural Equation Modeling to examine the model fits and hypothesis testing. The conclusion can be depicted that subjective norm and perceived usefulness significant positively influence online purchase intention but subjective norm insignificant influence shopping behavior in a negative way. It is interesting to note that perceived usefulness also insignificantly influence online shopping behavior. Finding also revealed that purchase intention significant positively influence online shopping behavior. For future research, sample from working adults and other variables that related to online shopping were to be included to minimise sampling bias. 2016 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/26581/1/PEF%2035%202016%20401%20410.pdf Lim, Yi Jin and Osman, Abdullah and Salahuddin, Shahrul Nizam and Romle, Abd Rahim and Abdullah, Safizal (2016) Factors influencing online shopping behavior: the mediating role of purchase intention. Procedia Economics and Finance, 35. pp. 401-410. ISSN 22125671 http://doi.org/10.1016/S2212-5671(16)00050-2 doi:10.1016/S2212-5671(16)00050-2 doi:10.1016/S2212-5671(16)00050-2 |
| spellingShingle | HD28 Management. Industrial Management Lim, Yi Jin Osman, Abdullah Salahuddin, Shahrul Nizam Romle, Abd Rahim Abdullah, Safizal Factors influencing online shopping behavior: the mediating role of purchase intention |
| title | Factors influencing online shopping behavior: the mediating role of purchase intention |
| title_full | Factors influencing online shopping behavior: the mediating role of purchase intention |
| title_fullStr | Factors influencing online shopping behavior: the mediating role of purchase intention |
| title_full_unstemmed | Factors influencing online shopping behavior: the mediating role of purchase intention |
| title_short | Factors influencing online shopping behavior: the mediating role of purchase intention |
| title_sort | factors influencing online shopping behavior the mediating role of purchase intention |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/26581/1/PEF%2035%202016%20401%20410.pdf |
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