Multichannel retail environment: opportunities and challenges
A seamless customer shopping experience has been provided in a multichannel environment. Currently, firms are using various shopping channels to enhance the customer satisfaction. Customers can use various channels like traditional physical stores, internet-based stores and social media as well to...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Kedah
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26628/1/VoA%2015%201%202019%2024%2044.pdf |