Millennials alumni and donor behaviour: an insight from management-based university in Malaysia
Recent economic crisis had dragged not only profit-oriented organisations into hard situation, non-profit organisations such as public universities in Malaysia also badly affected especially in term of limited budget allocation from government. Hence, public universities are facing tremendous challe...
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| Format: | Article |
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Inderscience Enterprises Ltd.
2019
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| _version_ | 1803629165448003584 |
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| author | Shaari, Hasnizam Yong, Phoon Lee Md. Salleh, Salniza Perumal, Selvan Zainol, Fakhrul Anwar |
| author_facet | Shaari, Hasnizam Yong, Phoon Lee Md. Salleh, Salniza Perumal, Selvan Zainol, Fakhrul Anwar |
| author_sort | Shaari, Hasnizam |
| collection | UUM |
| description | Recent economic crisis had dragged not only profit-oriented organisations into hard situation, non-profit organisations such as public universities in Malaysia also badly affected especially in term of limited budget allocation from government. Hence, public universities are facing tremendous challenge in sustaining their university performance especially in sustaining their ranking and reputation at the global arena. As a result, universities in Malaysia nowadays are encouraged to be more creative in wealth creation for financial sustainability. This study attempts to investigate alumni readiness to donate to their alma maters as a part of the financial sustainability agenda among public universities. The study among 311 millennials alumni from one of the well-known management-based university in Malaysia revealed that attitude towards donation, peer pressure and religiosity play a significant role in explaining donor behavioural intention. Besides, religiosity also found to mediate the relationship between attitude towards donation and donor behavioural intention. Implication and recommendation for future research also is discussed in this article. |
| first_indexed | 2024-07-04T06:33:31Z |
| format | Article |
| id | uum-26636 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T06:33:31Z |
| publishDate | 2019 |
| publisher | Inderscience Enterprises Ltd. |
| record_format | dspace |
| spelling | uum-266362019-12-03T06:51:49Z https://repo.uum.edu.my/id/eprint/26636/ Millennials alumni and donor behaviour: an insight from management-based university in Malaysia Shaari, Hasnizam Yong, Phoon Lee Md. Salleh, Salniza Perumal, Selvan Zainol, Fakhrul Anwar HD28 Management. Industrial Management Recent economic crisis had dragged not only profit-oriented organisations into hard situation, non-profit organisations such as public universities in Malaysia also badly affected especially in term of limited budget allocation from government. Hence, public universities are facing tremendous challenge in sustaining their university performance especially in sustaining their ranking and reputation at the global arena. As a result, universities in Malaysia nowadays are encouraged to be more creative in wealth creation for financial sustainability. This study attempts to investigate alumni readiness to donate to their alma maters as a part of the financial sustainability agenda among public universities. The study among 311 millennials alumni from one of the well-known management-based university in Malaysia revealed that attitude towards donation, peer pressure and religiosity play a significant role in explaining donor behavioural intention. Besides, religiosity also found to mediate the relationship between attitude towards donation and donor behavioural intention. Implication and recommendation for future research also is discussed in this article. Inderscience Enterprises Ltd. 2019 Article PeerReviewed Shaari, Hasnizam and Yong, Phoon Lee and Md. Salleh, Salniza and Perumal, Selvan and Zainol, Fakhrul Anwar (2019) Millennials alumni and donor behaviour: an insight from management-based university in Malaysia. International Journal of Applied Management Science, 11 (4). p. 352. ISSN 1755-8913 http://doi.org/10.1504/IJAMS.2019.103706 doi:10.1504/IJAMS.2019.103706 doi:10.1504/IJAMS.2019.103706 |
| spellingShingle | HD28 Management. Industrial Management Shaari, Hasnizam Yong, Phoon Lee Md. Salleh, Salniza Perumal, Selvan Zainol, Fakhrul Anwar Millennials alumni and donor behaviour: an insight from management-based university in Malaysia |
| title | Millennials alumni and donor behaviour: an insight from management-based university in Malaysia |
| title_full | Millennials alumni and donor behaviour: an insight from management-based university in Malaysia |
| title_fullStr | Millennials alumni and donor behaviour: an insight from management-based university in Malaysia |
| title_full_unstemmed | Millennials alumni and donor behaviour: an insight from management-based university in Malaysia |
| title_short | Millennials alumni and donor behaviour: an insight from management-based university in Malaysia |
| title_sort | millennials alumni and donor behaviour an insight from management based university in malaysia |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT shaarihasnizam millennialsalumnianddonorbehaviouraninsightfrommanagementbaseduniversityinmalaysia AT yongphoonlee millennialsalumnianddonorbehaviouraninsightfrommanagementbaseduniversityinmalaysia AT mdsallehsalniza millennialsalumnianddonorbehaviouraninsightfrommanagementbaseduniversityinmalaysia AT perumalselvan millennialsalumnianddonorbehaviouraninsightfrommanagementbaseduniversityinmalaysia AT zainolfakhrulanwar millennialsalumnianddonorbehaviouraninsightfrommanagementbaseduniversityinmalaysia |