Case studies in management and business
Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and business case studies. The cases in the book are meant for teaching and learning and could be used at both undergraduate and postgraduate l...
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| Format: | Book |
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UUM Press
2020
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| _version_ | 1803629186352414720 |
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| author | Abdul Rahman, Nora Azureen |
| author_facet | Abdul Rahman, Nora Azureen |
| author_sort | Abdul Rahman, Nora Azureen |
| collection | UUM |
| description | Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and business case studies. The cases in the book are meant for teaching and learning and could be used at both undergraduate and postgraduate levels.Specifically, the first case about Damai Industries Sdn Bhd requires students to apply their knowledge of how to manage a business with respect to corporate governance, marketing, financial management and strategic management in order to sustain the business in the long run. The second case study, which is about the credit challenge faced by Mesra Motel, requires students to apply their knowledge of banking and financial management to come up with capital-raising strategies to ensure that the hotel project runs smoothly.
The third case about Credit Card Usage, requires students to apply their knowledge of personal finance, credit management and bank management to reduce financial problems due to mismanagement of credit cards. The fourth case about Classy Tech Machinery Sdn Bhd requires students to apply their knowledge of insurance concepts and principles, such as insurance contracts and claims, in making decisions on the liabilities of the company.
The fifth case about 5Ds Enterprise requires students to apply their knowledge of human resource management with regards to recruitment, development and management to come up with strategies to retain the company’s workforce. The sixth and last case is about Persuasive Communication. It requires students to apply their knowledge of how to communicate effectively to ensure that ideas, information, knowledge and values reached the target audience. |
| first_indexed | 2024-07-04T06:33:51Z |
| format | Book |
| id | uum-26755 |
| institution | Universiti Utara Malaysia |
| last_indexed | 2024-07-04T06:33:51Z |
| publishDate | 2020 |
| publisher | UUM Press |
| record_format | dspace |
| spelling | uum-267552020-01-19T03:14:37Z https://repo.uum.edu.my/id/eprint/26755/ Case studies in management and business Abdul Rahman, Nora Azureen HD28 Management. Industrial Management Institute for Management and Business Research (IMBRe) Universiti Utara Malaysia is pleased to present this book, which contains a compilation of management and business case studies. The cases in the book are meant for teaching and learning and could be used at both undergraduate and postgraduate levels.Specifically, the first case about Damai Industries Sdn Bhd requires students to apply their knowledge of how to manage a business with respect to corporate governance, marketing, financial management and strategic management in order to sustain the business in the long run. The second case study, which is about the credit challenge faced by Mesra Motel, requires students to apply their knowledge of banking and financial management to come up with capital-raising strategies to ensure that the hotel project runs smoothly. The third case about Credit Card Usage, requires students to apply their knowledge of personal finance, credit management and bank management to reduce financial problems due to mismanagement of credit cards. The fourth case about Classy Tech Machinery Sdn Bhd requires students to apply their knowledge of insurance concepts and principles, such as insurance contracts and claims, in making decisions on the liabilities of the company. The fifth case about 5Ds Enterprise requires students to apply their knowledge of human resource management with regards to recruitment, development and management to come up with strategies to retain the company’s workforce. The sixth and last case is about Persuasive Communication. It requires students to apply their knowledge of how to communicate effectively to ensure that ideas, information, knowledge and values reached the target audience. UUM Press 2020 Book PeerReviewed Abdul Rahman, Nora Azureen (2020) Case studies in management and business. UUM Press, Sintok. ISBN 978-967-2363-04-0 https://www.uumpress.com.my/case-studies-in-management-and-business-volume-5 |
| spellingShingle | HD28 Management. Industrial Management Abdul Rahman, Nora Azureen Case studies in management and business |
| title | Case studies in management and business |
| title_full | Case studies in management and business |
| title_fullStr | Case studies in management and business |
| title_full_unstemmed | Case studies in management and business |
| title_short | Case studies in management and business |
| title_sort | case studies in management and business |
| topic | HD28 Management. Industrial Management |
| work_keys_str_mv | AT abdulrahmannoraazureen casestudiesinmanagementandbusiness |