Transformation of the employees into brand advocates through employer branding
In the social media era, the extra ordinary enhancement in communication power of employee aroused the challenge for organizations how to effectively manage the benefits and risks which associated with employees thoughts sharing about their employer with external stakeholders, thus the employee’s...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
HMARS
2018
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26821/1/IJARBSS%208%206%202018%20361%20370.pdf |
| _version_ | 1803629197298499584 |
|---|---|
| author | Ilyas, Muhammad Awais Shaari, Hasnizam Alshuaibi, Ahmad Said Ibrahim |
| author_facet | Ilyas, Muhammad Awais Shaari, Hasnizam Alshuaibi, Ahmad Said Ibrahim |
| author_sort | Ilyas, Muhammad Awais |
| collection | UUM |
| description | In the social media era, the extra ordinary enhancement in communication power of employee
aroused the challenge for organizations how to effectively manage the benefits and risks which
associated with employees thoughts sharing about their employer with external stakeholders,
thus the employee’s communication power about their brand has made employee brand
advocacy a buzzword in internal marketing literature. The limitation and restriction for branding is no longer for only products even organizations resorting to branding for attracting and retaining the best talent, now time changed the people more trust on the organization based on
the existing employees word of mouth in recruitment which means talent attraction also
dependent on employee brand advocacy. Existing literature indicates the clear gap as employee
brand advocacy not studied as a pure focal concept. Hence, the present study conceptualised the employer branding relationship with employee brand advocacy. |
| first_indexed | 2024-07-04T06:34:01Z |
| format | Article |
| id | uum-26821 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:34:01Z |
| publishDate | 2018 |
| publisher | HMARS |
| record_format | dspace |
| spelling | uum-268212020-02-12T08:28:58Z https://repo.uum.edu.my/id/eprint/26821/ Transformation of the employees into brand advocates through employer branding Ilyas, Muhammad Awais Shaari, Hasnizam Alshuaibi, Ahmad Said Ibrahim HD28 Management. Industrial Management In the social media era, the extra ordinary enhancement in communication power of employee aroused the challenge for organizations how to effectively manage the benefits and risks which associated with employees thoughts sharing about their employer with external stakeholders, thus the employee’s communication power about their brand has made employee brand advocacy a buzzword in internal marketing literature. The limitation and restriction for branding is no longer for only products even organizations resorting to branding for attracting and retaining the best talent, now time changed the people more trust on the organization based on the existing employees word of mouth in recruitment which means talent attraction also dependent on employee brand advocacy. Existing literature indicates the clear gap as employee brand advocacy not studied as a pure focal concept. Hence, the present study conceptualised the employer branding relationship with employee brand advocacy. HMARS 2018 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/26821/1/IJARBSS%208%206%202018%20361%20370.pdf Ilyas, Muhammad Awais and Shaari, Hasnizam and Alshuaibi, Ahmad Said Ibrahim (2018) Transformation of the employees into brand advocates through employer branding. International Journal of Academic Research in Business and Social Science, 8 (6). pp. 361-370. ISSN 2222-6990 http://doi.org/10.6007/IJARBSS/v8-i6/4224 doi:10.6007/IJARBSS/v8-i6/4224 doi:10.6007/IJARBSS/v8-i6/4224 |
| spellingShingle | HD28 Management. Industrial Management Ilyas, Muhammad Awais Shaari, Hasnizam Alshuaibi, Ahmad Said Ibrahim Transformation of the employees into brand advocates through employer branding |
| title | Transformation of the employees into brand advocates through employer branding |
| title_full | Transformation of the employees into brand advocates through employer branding |
| title_fullStr | Transformation of the employees into brand advocates through employer branding |
| title_full_unstemmed | Transformation of the employees into brand advocates through employer branding |
| title_short | Transformation of the employees into brand advocates through employer branding |
| title_sort | transformation of the employees into brand advocates through employer branding |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/26821/1/IJARBSS%208%206%202018%20361%20370.pdf |
| work_keys_str_mv | AT ilyasmuhammadawais transformationoftheemployeesintobrandadvocatesthroughemployerbranding AT shaarihasnizam transformationoftheemployeesintobrandadvocatesthroughemployerbranding AT alshuaibiahmadsaidibrahim transformationoftheemployeesintobrandadvocatesthroughemployerbranding |