Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs
This research explores the effectiveness ofservice marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. How...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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ExcelingTech Publishers
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26902/1/IJSM%209%201%202020%201105%201112.pdf |
| _version_ | 1803629211731099648 |
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| author | Md Isa, Filzah Jaganathan, Mathivannan Sern, Vincent Yeow Cher Ahmdon, Muhd Afiq Syazwan Mohd Nafi, Siti Noratisah |
| author_facet | Md Isa, Filzah Jaganathan, Mathivannan Sern, Vincent Yeow Cher Ahmdon, Muhd Afiq Syazwan Mohd Nafi, Siti Noratisah |
| author_sort | Md Isa, Filzah |
| collection | UUM |
| description | This research explores the effectiveness ofservice marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. However, with the right strategy, it is also a time full of opportunities for entrepreneurs. Descriptive statistics and interviews were used to analyse the data. The finding of this research revealed the significant role of information and communication technology (ICT) and social media in their service marketing effectiveness. Online business and social media have brought a significant improvement in the net income of these entrepreneurs, some by manifold. Therefore, women entrepreneurs must adapt to the use of ICT and social media in order to improve the sustainability of their businesses, as well as to attract the younger generation. |
| first_indexed | 2024-07-04T06:34:15Z |
| format | Article |
| id | uum-26902 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:34:15Z |
| publishDate | 2020 |
| publisher | ExcelingTech Publishers |
| record_format | dspace |
| spelling | uum-269022020-03-11T00:51:23Z https://repo.uum.edu.my/id/eprint/26902/ Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs Md Isa, Filzah Jaganathan, Mathivannan Sern, Vincent Yeow Cher Ahmdon, Muhd Afiq Syazwan Mohd Nafi, Siti Noratisah HB Economic Theory This research explores the effectiveness ofservice marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. However, with the right strategy, it is also a time full of opportunities for entrepreneurs. Descriptive statistics and interviews were used to analyse the data. The finding of this research revealed the significant role of information and communication technology (ICT) and social media in their service marketing effectiveness. Online business and social media have brought a significant improvement in the net income of these entrepreneurs, some by manifold. Therefore, women entrepreneurs must adapt to the use of ICT and social media in order to improve the sustainability of their businesses, as well as to attract the younger generation. ExcelingTech Publishers 2020 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/26902/1/IJSM%209%201%202020%201105%201112.pdf Md Isa, Filzah and Jaganathan, Mathivannan and Sern, Vincent Yeow Cher and Ahmdon, Muhd Afiq Syazwan and Mohd Nafi, Siti Noratisah (2020) Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs. International Journal of Supply Chain Management (IJSCM), 9 (1). pp. 1105-1112. ISSN 2050-7399 https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4432 |
| spellingShingle | HB Economic Theory Md Isa, Filzah Jaganathan, Mathivannan Sern, Vincent Yeow Cher Ahmdon, Muhd Afiq Syazwan Mohd Nafi, Siti Noratisah Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs |
| title | Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs |
| title_full | Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs |
| title_fullStr | Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs |
| title_full_unstemmed | Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs |
| title_short | Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs |
| title_sort | does service marketing enhance supplier and customer contact in the gig economy era case analysis from malaysian smes women entrepreneurs |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/26902/1/IJSM%209%201%202020%201105%201112.pdf |
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