Does service marketing enhance supplier and customer contact in the gig economy era? case analysis from Malaysian SMEs` women entrepreneurs
This research explores the effectiveness ofservice marketing strategies among Malay women entrepreneurs and how this service marketing strategy affects business performance. The study employs a qualitative method by interviewing a women entrepreneur and their strategies to compete in the market. How...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
ExcelingTech Publishers
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26902/1/IJSM%209%201%202020%201105%201112.pdf |