Industry perspective on journalism education curriculum in Malaysia

Purpose -This study investigated media and communication practitioners’ perspectives on the journalism education curriculum in Malaysia. Curriculum plays an important role in providing quality education for students. Journalism is a dynamic field that integrates industrial experience and fundamental...

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Main Authors: Yusof, Norhafezah, Ismail, Awan, Ismail, Rizalawati, Aripin, Norizah, Kasim, Azahar, Ishak, Mohd Sobhi
Format: Article
Language:English
Published: Universiti Utara Malaysia Press 2018
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/26939/1/MJLI%2015%201%202018%20149%20172.pdf
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author Yusof, Norhafezah
Ismail, Awan
Ismail, Rizalawati
Aripin, Norizah
Kasim, Azahar
Ishak, Mohd Sobhi
Yusof, Norhafezah
Ismail, Awan
author_facet Yusof, Norhafezah
Ismail, Awan
Ismail, Rizalawati
Aripin, Norizah
Kasim, Azahar
Ishak, Mohd Sobhi
Yusof, Norhafezah
Ismail, Awan
author_sort Yusof, Norhafezah
collection UUM
description Purpose -This study investigated media and communication practitioners’ perspectives on the journalism education curriculum in Malaysia. Curriculum plays an important role in providing quality education for students. Journalism is a dynamic field that integrates industrial experience and fundamental knowledge in the field from higher educational institutions. Scholars in the field are divided on the issue of whether it is important for academia to consider input from industrial players in shaping the curriculum on journalism education in higher institutions of learning.Methodology - Drawing from the researchers’ experiences and guidelines from the Malaysian Qualifications Agency, the Taba Model was adapted as the theoretical framework for the study. The study used a semi-structured interview method. Fifteen experts were interviewed. They have served more than 10 years in the media industry and have held various executive positions. The interview protocol was developed based on the literature review and guidelines from the curriculum review of Communication and Media Studies. The interviews were conducted at the offices or homes of interviewees. Each interview ranged from 1 to 2 hours. The data was analysed using thematic analysis.Findings - The findings revealed four main themes, namely 1) Strong general knowledge requirement, 2) the right skills matter, 3) Interest in the field – ability to adapt and learn, and 4) Specialised knowledge. The analysis of interviews indicated that curriculum needs to be revised based on academic convention and industrial needs.Significance - Thus, these findings lend further support to the clarion call for industry and academia to collaborate extensively in nurturing high quality graduates in journalism.
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spelling uum-269392020-05-14T09:43:27Z https://repo.uum.edu.my/id/eprint/26939/ Industry perspective on journalism education curriculum in Malaysia Yusof, Norhafezah Ismail, Awan Ismail, Rizalawati Aripin, Norizah Kasim, Azahar Ishak, Mohd Sobhi Yusof, Norhafezah Ismail, Awan QA76 Computer software Purpose -This study investigated media and communication practitioners’ perspectives on the journalism education curriculum in Malaysia. Curriculum plays an important role in providing quality education for students. Journalism is a dynamic field that integrates industrial experience and fundamental knowledge in the field from higher educational institutions. Scholars in the field are divided on the issue of whether it is important for academia to consider input from industrial players in shaping the curriculum on journalism education in higher institutions of learning.Methodology - Drawing from the researchers’ experiences and guidelines from the Malaysian Qualifications Agency, the Taba Model was adapted as the theoretical framework for the study. The study used a semi-structured interview method. Fifteen experts were interviewed. They have served more than 10 years in the media industry and have held various executive positions. The interview protocol was developed based on the literature review and guidelines from the curriculum review of Communication and Media Studies. The interviews were conducted at the offices or homes of interviewees. Each interview ranged from 1 to 2 hours. The data was analysed using thematic analysis.Findings - The findings revealed four main themes, namely 1) Strong general knowledge requirement, 2) the right skills matter, 3) Interest in the field – ability to adapt and learn, and 4) Specialised knowledge. The analysis of interviews indicated that curriculum needs to be revised based on academic convention and industrial needs.Significance - Thus, these findings lend further support to the clarion call for industry and academia to collaborate extensively in nurturing high quality graduates in journalism. Universiti Utara Malaysia Press 2018 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/26939/1/MJLI%2015%201%202018%20149%20172.pdf Yusof, Norhafezah and Ismail, Awan and Ismail, Rizalawati and Aripin, Norizah and Kasim, Azahar and Ishak, Mohd Sobhi and Yusof, Norhafezah and Ismail, Awan (2018) Industry perspective on journalism education curriculum in Malaysia. Malaysian Journal of Learning and Instruction (MJLI), 15 (1). pp. 149-172. ISSN 1675-8110 http://e-journal.uum.edu.my/index.php/mjli/article/view/7775
spellingShingle QA76 Computer software
Yusof, Norhafezah
Ismail, Awan
Ismail, Rizalawati
Aripin, Norizah
Kasim, Azahar
Ishak, Mohd Sobhi
Yusof, Norhafezah
Ismail, Awan
Industry perspective on journalism education curriculum in Malaysia
title Industry perspective on journalism education curriculum in Malaysia
title_full Industry perspective on journalism education curriculum in Malaysia
title_fullStr Industry perspective on journalism education curriculum in Malaysia
title_full_unstemmed Industry perspective on journalism education curriculum in Malaysia
title_short Industry perspective on journalism education curriculum in Malaysia
title_sort industry perspective on journalism education curriculum in malaysia
topic QA76 Computer software
url https://repo.uum.edu.my/id/eprint/26939/1/MJLI%2015%201%202018%20149%20172.pdf
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