Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan
The purpose of this study is to examine the relationship between different factors including perceived benefits, perceived risks and online shopping behavior with the mediating role of consumer purchase intention. Online shopping states the recent trends of being able to purchase anything from home...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/26945/1/IJMS%2026%201%202019%2033-54.pdf |
| _version_ | 1825805564278472704 |
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| author | Bhatti, Anam Rehman, Shafique ur |
| author_facet | Bhatti, Anam Rehman, Shafique ur |
| author_sort | Bhatti, Anam |
| collection | UUM |
| description | The purpose of this study is to examine the relationship between different factors including perceived benefits, perceived risks and online shopping behavior with the mediating role of consumer purchase intention. Online shopping states the recent trends of being able to purchase anything from home with a single click. The main focus of this study is to check the influence of four major variables: convenience, product variety, product risk, and privacy risk which were derived from related literature. Data were collected from 380 students from different universities using simple random sampling. PLS-SEM was used in this study and the results showed that benefits had a positive influence and that risk had a negative influence on online shopping behavior. |
| first_indexed | 2024-07-04T06:34:22Z |
| format | Article |
| id | uum-26945 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:34:22Z |
| publishDate | 2019 |
| publisher | Universiti Utara Malaysia |
| record_format | eprints |
| spelling | uum-269452020-04-23T06:45:54Z https://repo.uum.edu.my/id/eprint/26945/ Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan Bhatti, Anam Rehman, Shafique ur HD61 Risk Management The purpose of this study is to examine the relationship between different factors including perceived benefits, perceived risks and online shopping behavior with the mediating role of consumer purchase intention. Online shopping states the recent trends of being able to purchase anything from home with a single click. The main focus of this study is to check the influence of four major variables: convenience, product variety, product risk, and privacy risk which were derived from related literature. Data were collected from 380 students from different universities using simple random sampling. PLS-SEM was used in this study and the results showed that benefits had a positive influence and that risk had a negative influence on online shopping behavior. Universiti Utara Malaysia 2019-01 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/26945/1/IJMS%2026%201%202019%2033-54.pdf Bhatti, Anam and Rehman, Shafique ur (2019) Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan. International Journal of Management Studies (IJMS), 26 (1). pp. 33-54. ISSN 0127-8983 http://ijms.uum.edu.my/index.php/current-issues |
| spellingShingle | HD61 Risk Management Bhatti, Anam Rehman, Shafique ur Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan |
| title | Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan |
| title_full | Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan |
| title_fullStr | Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan |
| title_full_unstemmed | Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan |
| title_short | Perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in Pakistan |
| title_sort | perceived benefits and perceived risks effect on online shopping behavior with the mediating role of consumer purchase intention in pakistan |
| topic | HD61 Risk Management |
| url | https://repo.uum.edu.my/id/eprint/26945/1/IJMS%2026%201%202019%2033-54.pdf |
| work_keys_str_mv | AT bhattianam perceivedbenefitsandperceivedriskseffectononlineshoppingbehaviorwiththemediatingroleofconsumerpurchaseintentioninpakistan AT rehmanshafiqueur perceivedbenefitsandperceivedriskseffectononlineshoppingbehaviorwiththemediatingroleofconsumerpurchaseintentioninpakistan |