An application of 'building blocks of competitive advantage' approach to the U.S. careal market leaders
In the strategic management field, the study of building and sustaining competitive advantage for businesses has been one of the most important research areas. Although there are various attempts to explain the processes of building and sustaining competitive advantage, it has continued to be a poor...
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Universiti Utara Malaysia
2018
|
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://repo.uum.edu.my/id/eprint/26950/1/IJMS%2025%202%202018%201-17.pdf |
| _version_ | 1825805565264134144 |
|---|---|
| author | Kang, Hyungu |
| author_facet | Kang, Hyungu |
| author_sort | Kang, Hyungu |
| collection | UUM |
| description | In the strategic management field, the study of building and sustaining competitive advantage for businesses has been one of the most important research areas. Although there are various attempts to explain the processes of building and sustaining competitive advantage, it has continued to be a poorly defined and operationalized construct. This paper focuses on the application of a strategic analytical approach, “Building Blocks of Competitive Advantages”, to analyze and compare the sources of competitive advantage for two market leaders in the U.S. breakfast cereal industry, Kellogg’s and General Mills. Various literature were reviewed in order to gain an understanding of the industry, and the roles played by these companies. As expected, Kellogg’s and General Mills have similar sources of competitive advantage, however, these companies have shown different ways of developing competitive advantage. This study was carried out in an attempt to stimulate efforts and provide direction on the conceptual development of the sources for competitive advantage. |
| first_indexed | 2024-07-04T06:34:23Z |
| format | Article |
| id | uum-26950 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:34:23Z |
| publishDate | 2018 |
| publisher | Universiti Utara Malaysia |
| record_format | eprints |
| spelling | uum-269502020-04-23T06:51:33Z https://repo.uum.edu.my/id/eprint/26950/ An application of 'building blocks of competitive advantage' approach to the U.S. careal market leaders Kang, Hyungu HD28 Management. Industrial Management In the strategic management field, the study of building and sustaining competitive advantage for businesses has been one of the most important research areas. Although there are various attempts to explain the processes of building and sustaining competitive advantage, it has continued to be a poorly defined and operationalized construct. This paper focuses on the application of a strategic analytical approach, “Building Blocks of Competitive Advantages”, to analyze and compare the sources of competitive advantage for two market leaders in the U.S. breakfast cereal industry, Kellogg’s and General Mills. Various literature were reviewed in order to gain an understanding of the industry, and the roles played by these companies. As expected, Kellogg’s and General Mills have similar sources of competitive advantage, however, these companies have shown different ways of developing competitive advantage. This study was carried out in an attempt to stimulate efforts and provide direction on the conceptual development of the sources for competitive advantage. Universiti Utara Malaysia 2018-07 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/26950/1/IJMS%2025%202%202018%201-17.pdf Kang, Hyungu (2018) An application of 'building blocks of competitive advantage' approach to the U.S. careal market leaders. International Journal of Management Studies (IJMS), 25 (2). pp. 1-17. ISSN 0127-8983 http://ijms.uum.edu.my/index.php/previous-issues/175-international-journal-of-management-studies-ijms-vol-25-no-2-july-2018 |
| spellingShingle | HD28 Management. Industrial Management Kang, Hyungu An application of 'building blocks of competitive advantage' approach to the U.S. careal market leaders |
| title | An application of 'building blocks of competitive advantage' approach to the U.S. careal market leaders |
| title_full | An application of 'building blocks of competitive advantage' approach to the U.S. careal market leaders |
| title_fullStr | An application of 'building blocks of competitive advantage' approach to the U.S. careal market leaders |
| title_full_unstemmed | An application of 'building blocks of competitive advantage' approach to the U.S. careal market leaders |
| title_short | An application of 'building blocks of competitive advantage' approach to the U.S. careal market leaders |
| title_sort | application of building blocks of competitive advantage approach to the u s careal market leaders |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/26950/1/IJMS%2025%202%202018%201-17.pdf |
| work_keys_str_mv | AT kanghyungu anapplicationofbuildingblocksofcompetitiveadvantageapproachtotheuscarealmarketleaders AT kanghyungu applicationofbuildingblocksofcompetitiveadvantageapproachtotheuscarealmarketleaders |