Testing the effect of business-level strategy on performance of hotels
This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in develop...
| Autors principals: | , |
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| Format: | Article |
| Idioma: | English |
| Publicat: |
Sage Journal
2019
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| Matèries: | |
| Accés en línia: | https://repo.uum.edu.my/id/eprint/27078/1/GBR%202019%201%2014.pdf |
| _version_ | 1825805586185322496 |
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| author | Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman |
| author_facet | Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman |
| author_sort | Gorondutse, Abdullahi Hassan |
| collection | UUM |
| description | This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in developed countries. For that reason, to explore our understanding in this area, the present study was conducted in the Nigerian hotel industry. The data were collected using a survey designed from 83 owners/managers of hotels in Kano, Northwest of Nigeria, using appropriate sampling techniques. The data were analysed with 58 valid responses using SPSS and partial least square (PLS) techniques. The findings indicate a surprising result that cost leadership is not statistically significant on performance. Moreover, the differentiation strategy is significantly related to hotels’ performance. Based on these findings, theoretical and practical implications and future research suggestions were discussed. |
| first_indexed | 2024-07-04T06:34:43Z |
| format | Article |
| id | uum-27078 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:34:43Z |
| publishDate | 2019 |
| publisher | Sage Journal |
| record_format | eprints |
| spelling | uum-270782020-06-07T02:29:47Z https://repo.uum.edu.my/id/eprint/27078/ Testing the effect of business-level strategy on performance of hotels Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman HD28 Management. Industrial Management This study examines the effect of business-level strategy on performance. Past literature indicates that few studies were done to examine the effect of business-level strategy in the hotel industry. Specifically, numerous previous researches focused on banking and manufacturing industries in developed countries. For that reason, to explore our understanding in this area, the present study was conducted in the Nigerian hotel industry. The data were collected using a survey designed from 83 owners/managers of hotels in Kano, Northwest of Nigeria, using appropriate sampling techniques. The data were analysed with 58 valid responses using SPSS and partial least square (PLS) techniques. The findings indicate a surprising result that cost leadership is not statistically significant on performance. Moreover, the differentiation strategy is significantly related to hotels’ performance. Based on these findings, theoretical and practical implications and future research suggestions were discussed. Sage Journal 2019 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/27078/1/GBR%202019%201%2014.pdf Gorondutse, Abdullahi Hassan and Abdullah, Haim Hilman (2019) Testing the effect of business-level strategy on performance of hotels. Global Business Review, 20 (5). pp. 1141-1154. ISSN 0972-1509 http://doi.org/10.1177/0972150919846799 doi:10.1177/0972150919846799 doi:10.1177/0972150919846799 |
| spellingShingle | HD28 Management. Industrial Management Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman Testing the effect of business-level strategy on performance of hotels |
| title | Testing the effect of business-level strategy on performance of hotels |
| title_full | Testing the effect of business-level strategy on performance of hotels |
| title_fullStr | Testing the effect of business-level strategy on performance of hotels |
| title_full_unstemmed | Testing the effect of business-level strategy on performance of hotels |
| title_short | Testing the effect of business-level strategy on performance of hotels |
| title_sort | testing the effect of business level strategy on performance of hotels |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/27078/1/GBR%202019%201%2014.pdf |
| work_keys_str_mv | AT gorondutseabdullahihassan testingtheeffectofbusinesslevelstrategyonperformanceofhotels AT abdullahhaimhilman testingtheeffectofbusinesslevelstrategyonperformanceofhotels |