Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach

Due to the low adoption rate of mHealth apps, the apps designers need to understand the factors behind adoption. But understanding the determinants of mHealth apps adoption remains unclear. Comparatively less attention has been given to the factors affecting the adoption of mHealth apps among the yo...

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Main Authors: Alam, Mohammad Zahedul, Hu, Wang, Kaium, Md Abdul, Hoque, Md Rakibul, Alam, Mirza Mohammad Didarul
Format: Article
Language:English
Published: Elsevier Ltd. 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/27188/1/TS%206%201%202020%201%2048.pdf
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author Alam, Mohammad Zahedul
Hu, Wang
Kaium, Md Abdul
Hoque, Md Rakibul
Alam, Mirza Mohammad Didarul
author_facet Alam, Mohammad Zahedul
Hu, Wang
Kaium, Md Abdul
Hoque, Md Rakibul
Alam, Mirza Mohammad Didarul
author_sort Alam, Mohammad Zahedul
collection UUM
description Due to the low adoption rate of mHealth apps, the apps designers need to understand the factors behind adoption. But understanding the determinants of mHealth apps adoption remains unclear. Comparatively less attention has been given to the factors affecting the adoption of mHealth apps among the young generation. This study aims to examine the factors influencing behavioral intention and actual usage behavior of mHealth apps among technology prone young generation. The research model has extracted variables from the widely accepted Unified Theory of Acceptance and Use of Technology (UTAUT2) alongside privacy, lifestyles, self-efficacy and trust. Required data were collected from mHealth apps users in Bangladesh. Firstly, this study confirmed that performance expectancy, social influence, hedonic motivation and privacy exerted a positive influence on behavioral intention whereas facilitating conditions, self-efficacy, trust and lifestyle had an influence on both behavioral intention and actual usage behavior. Secondly, the Neural Network Model was employed to rank relatively significant predictors obtained from structural equation modeling (SEM). This study contributes to the growing literature on the use of mHealth apps in trying to elevate the quality of patients' lives. The new methodology and findings from this study will significantly contribute to the extant literature of technology adoption and mHealth apps adoption intention especially. Therefore, for practitioners concerned with fostering mHealth apps adoption, the findings stress the importance of adopting an integrated approach centered on key findings of this study.
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spelling uum-271882020-07-09T06:16:43Z https://repo.uum.edu.my/id/eprint/27188/ Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach Alam, Mohammad Zahedul Hu, Wang Kaium, Md Abdul Hoque, Md Rakibul Alam, Mirza Mohammad Didarul QA76 Computer software Due to the low adoption rate of mHealth apps, the apps designers need to understand the factors behind adoption. But understanding the determinants of mHealth apps adoption remains unclear. Comparatively less attention has been given to the factors affecting the adoption of mHealth apps among the young generation. This study aims to examine the factors influencing behavioral intention and actual usage behavior of mHealth apps among technology prone young generation. The research model has extracted variables from the widely accepted Unified Theory of Acceptance and Use of Technology (UTAUT2) alongside privacy, lifestyles, self-efficacy and trust. Required data were collected from mHealth apps users in Bangladesh. Firstly, this study confirmed that performance expectancy, social influence, hedonic motivation and privacy exerted a positive influence on behavioral intention whereas facilitating conditions, self-efficacy, trust and lifestyle had an influence on both behavioral intention and actual usage behavior. Secondly, the Neural Network Model was employed to rank relatively significant predictors obtained from structural equation modeling (SEM). This study contributes to the growing literature on the use of mHealth apps in trying to elevate the quality of patients' lives. The new methodology and findings from this study will significantly contribute to the extant literature of technology adoption and mHealth apps adoption intention especially. Therefore, for practitioners concerned with fostering mHealth apps adoption, the findings stress the importance of adopting an integrated approach centered on key findings of this study. Elsevier Ltd. 2020 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/27188/1/TS%206%201%202020%201%2048.pdf Alam, Mohammad Zahedul and Hu, Wang and Kaium, Md Abdul and Hoque, Md Rakibul and Alam, Mirza Mohammad Didarul (2020) Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach. Technology in Society, 61. pp. 1-48. ISSN 0160791X http://doi.org/10.1016/j.techsoc.2020.101255 doi:10.1016/j.techsoc.2020.101255 doi:10.1016/j.techsoc.2020.101255
spellingShingle QA76 Computer software
Alam, Mohammad Zahedul
Hu, Wang
Kaium, Md Abdul
Hoque, Md Rakibul
Alam, Mirza Mohammad Didarul
Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach
title Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach
title_full Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach
title_fullStr Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach
title_full_unstemmed Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach
title_short Understanding the determinants of mHealth apps adoption in Bangladesh: A SEM-Neural network approach
title_sort understanding the determinants of mhealth apps adoption in bangladesh a sem neural network approach
topic QA76 Computer software
url https://repo.uum.edu.my/id/eprint/27188/1/TS%206%201%202020%201%2048.pdf
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