Identify entrepreneurial opportunity by mining data from social media
Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analys...
| Main Authors: | , , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Science and Engineering Research Support Society
2020
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27216/1/IJAST%2029%206s%202020%201778%201782.pdf |
| _version_ | 1825805611461246976 |
|---|---|
| author | Abu Bakar, Muhamad Shahbani Mohd Shaharanee, Izwan Nizal Hassan, Syahida Yasin, Azman Yasin, Azman Ang, Jin Sheng Suhaimi, Safiah Khoo, Yin Yin |
| author_facet | Abu Bakar, Muhamad Shahbani Mohd Shaharanee, Izwan Nizal Hassan, Syahida Yasin, Azman Yasin, Azman Ang, Jin Sheng Suhaimi, Safiah Khoo, Yin Yin |
| author_sort | Abu Bakar, Muhamad Shahbani |
| collection | UUM |
| description | Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analysis to get some entrepreneurial ideas. A system named Graduate Entrepreneur Opportunity Recognition System (GEORsys) is proposed in this study. Hashtags for custom words or sectors like agriculture, services, food and beverages (F&B), fashion, information, communication and technology (ICT) and logistics are used to crawl data from Instagram. Then, some simple visualizations are shown to conclude what keywords or hashtags are popular in Instagram. |
| first_indexed | 2024-07-04T06:35:07Z |
| format | Article |
| id | uum-27216 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:35:07Z |
| publishDate | 2020 |
| publisher | Science and Engineering Research Support Society |
| record_format | eprints |
| spelling | uum-272162020-07-19T06:08:28Z https://repo.uum.edu.my/id/eprint/27216/ Identify entrepreneurial opportunity by mining data from social media Abu Bakar, Muhamad Shahbani Mohd Shaharanee, Izwan Nizal Hassan, Syahida Yasin, Azman Yasin, Azman Ang, Jin Sheng Suhaimi, Safiah Khoo, Yin Yin HB Economic Theory Social media plays an important role in marketing specifically in digital marketing. Many entrepreneur and businesses start to promote their brand and items on the social media platform such as Instagram. The main objective of this study is to crawl data from Instagram and perform some simple analysis to get some entrepreneurial ideas. A system named Graduate Entrepreneur Opportunity Recognition System (GEORsys) is proposed in this study. Hashtags for custom words or sectors like agriculture, services, food and beverages (F&B), fashion, information, communication and technology (ICT) and logistics are used to crawl data from Instagram. Then, some simple visualizations are shown to conclude what keywords or hashtags are popular in Instagram. Science and Engineering Research Support Society 2020 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/27216/1/IJAST%2029%206s%202020%201778%201782.pdf Abu Bakar, Muhamad Shahbani and Mohd Shaharanee, Izwan Nizal and Hassan, Syahida and Yasin, Azman and Yasin, Azman and Ang, Jin Sheng and Suhaimi, Safiah and Khoo, Yin Yin (2020) Identify entrepreneurial opportunity by mining data from social media. International Journal of Advanced Science and Technology, 29 (6s). pp. 1778-1782. ISSN 2005-4238 http://sersc.org/journals/index.php/IJAST/article/view/9338 |
| spellingShingle | HB Economic Theory Abu Bakar, Muhamad Shahbani Mohd Shaharanee, Izwan Nizal Hassan, Syahida Yasin, Azman Yasin, Azman Ang, Jin Sheng Suhaimi, Safiah Khoo, Yin Yin Identify entrepreneurial opportunity by mining data from social media |
| title | Identify entrepreneurial opportunity by mining data from social media |
| title_full | Identify entrepreneurial opportunity by mining data from social media |
| title_fullStr | Identify entrepreneurial opportunity by mining data from social media |
| title_full_unstemmed | Identify entrepreneurial opportunity by mining data from social media |
| title_short | Identify entrepreneurial opportunity by mining data from social media |
| title_sort | identify entrepreneurial opportunity by mining data from social media |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/27216/1/IJAST%2029%206s%202020%201778%201782.pdf |
| work_keys_str_mv | AT abubakarmuhamadshahbani identifyentrepreneurialopportunitybyminingdatafromsocialmedia AT mohdshaharaneeizwannizal identifyentrepreneurialopportunitybyminingdatafromsocialmedia AT hassansyahida identifyentrepreneurialopportunitybyminingdatafromsocialmedia AT yasinazman identifyentrepreneurialopportunitybyminingdatafromsocialmedia AT yasinazman identifyentrepreneurialopportunitybyminingdatafromsocialmedia AT angjinsheng identifyentrepreneurialopportunitybyminingdatafromsocialmedia AT suhaimisafiah identifyentrepreneurialopportunitybyminingdatafromsocialmedia AT khooyinyin identifyentrepreneurialopportunitybyminingdatafromsocialmedia |