Re-examining the relationship between team work quality and speed of new product development:A test of mediation model
Previous research has consistently demonstrated that team work quality plays an important role in predicting the speed of new product development (NPD). However, the examination of the fundamental mechanisms behind this relationship has received less attention than it deserves. Drawing on the resour...
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IGI Global
2020
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| Summary: | Previous research has consistently demonstrated that team work quality plays an important role in predicting the speed of new product development (NPD). However, the examination of the fundamental mechanisms behind this relationship has received less attention than it deserves. Drawing on the resource-based view and internal market orientation theories, this chapter examines mediating effect of internal market orientation in the relationship between teamwork quality and speed of new product development. One hundred and forty-nine team members drawn from the telecom companies in the Kingdom of Saudi Arabia participated in this study. Partial least squares path modelling was employed to test mediating effect of internal market orientation in the relationship between teamwork quality and NPD speed. Findings suggest a positive relationship between teamwork quality and NPD speed. As hypothesized, the findings showed that of internal market orientation mediated the relationship between teamwork quality and NPD speed. |
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