Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study
Pilot study is an essential initial step of a survey. The paper aims to explore the validity and reliability of the instrument in the pilot study stage before implementing large scale study of the mediating role of innovativeness between innovation strategy, organizational atmosphere, organizational...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
IAER
2020
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27465/1/ACDMHK%202%202%202020%2029%2039.pdf |
| _version_ | 1825805652969127936 |
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| author | Phankhong, Thienchai Abu Bakar, Lily Julienti Poespowidjojo, Donny Abdul Latief |
| author_facet | Phankhong, Thienchai Abu Bakar, Lily Julienti Poespowidjojo, Donny Abdul Latief |
| author_sort | Phankhong, Thienchai |
| collection | UUM |
| description | Pilot study is an essential initial step of a survey. The paper aims to explore the validity and reliability of the instrument in the pilot study stage before implementing large scale study of the mediating role of innovativeness between innovation strategy, organizational atmosphere, organizational culture and hotel performance in Thailand. The data were collected from 60 three to five stars hotel in Thailand. In this study using
PLS-SEM 3.2.8 software for data analysis. The main results of the study found that content validity greater than 0.90, the cronbach’s alpha coefficient value of all the five constructs ranged from 0.747 to 0.928. Furthermore, the
results of the composite reliability were above 0.70 which is acceptable confirmed that the instruments have a good reliability. Additionally, the results confirmed that the instruments were fit to be used for the actual study. |
| first_indexed | 2024-07-04T06:35:46Z |
| format | Article |
| id | uum-27465 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:35:46Z |
| publishDate | 2020 |
| publisher | IAER |
| record_format | eprints |
| spelling | uum-274652020-09-10T03:10:39Z https://repo.uum.edu.my/id/eprint/27465/ Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study Phankhong, Thienchai Abu Bakar, Lily Julienti Poespowidjojo, Donny Abdul Latief HD28 Management. Industrial Management Pilot study is an essential initial step of a survey. The paper aims to explore the validity and reliability of the instrument in the pilot study stage before implementing large scale study of the mediating role of innovativeness between innovation strategy, organizational atmosphere, organizational culture and hotel performance in Thailand. The data were collected from 60 three to five stars hotel in Thailand. In this study using PLS-SEM 3.2.8 software for data analysis. The main results of the study found that content validity greater than 0.90, the cronbach’s alpha coefficient value of all the five constructs ranged from 0.747 to 0.928. Furthermore, the results of the composite reliability were above 0.70 which is acceptable confirmed that the instruments have a good reliability. Additionally, the results confirmed that the instruments were fit to be used for the actual study. IAER 2020 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/27465/1/ACDMHK%202%202%202020%2029%2039.pdf Phankhong, Thienchai and Abu Bakar, Lily Julienti and Poespowidjojo, Donny Abdul Latief (2020) Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study. Annals of Contemporary Developments in Management & HR, 2 (2). pp. 29-39. ISSN 2632-7686 http://doi.org/10.33166/ACDMHR.2020.02.004 doi:10.33166/ACDMHR.2020.02.004 doi:10.33166/ACDMHR.2020.02.004 |
| spellingShingle | HD28 Management. Industrial Management Phankhong, Thienchai Abu Bakar, Lily Julienti Poespowidjojo, Donny Abdul Latief Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study |
| title | Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study |
| title_full | Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study |
| title_fullStr | Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study |
| title_full_unstemmed | Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study |
| title_short | Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study |
| title_sort | examining the mediating role of innovativeness on the relationship between innovation strategy atmosphere culture and performance of hotel industry in thailand a pilot study |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/27465/1/ACDMHK%202%202%202020%2029%2039.pdf |
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