Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study

Examining the mediating role of innovativeness on the relationship between innovation strategy, atmosphere, culture and performance of hotel industry in Thailand: A pilot study

Pilot study is an essential initial step of a survey. The paper aims to explore the validity and reliability of the instrument in the pilot study stage before implementing large scale study of the mediating role of innovativeness between innovation strategy, organizational atmosphere, organizational...

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Bibliographic Details
Main Authors: Phankhong, Thienchai, Abu Bakar, Lily Julienti, Poespowidjojo, Donny Abdul Latief
Format: Article
Language:English
Published: IAER 2020
Subjects:
HD28 Management. Industrial Management
Online Access:https://repo.uum.edu.my/id/eprint/27465/1/ACDMHK%202%202%202020%2029%2039.pdf

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