The effects of country of origin (COO) on halal consumption: Evidence from China
In China, the demand for halal products is sizable. However, halal product adulteration is common, and product authenticity is doubtful due to the unknown origin of the products. To date, literature addressing China’s Muslims’ demand for halal products and the role of country of origin (COO) on Chi...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2020
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27480/1/JSSH%2028%201%202020%20483%20501.pdf |
| _version_ | 1825805656019435520 |
|---|---|
| author | Meenchee, Hong Kamaruddin, Roslina |
| author_facet | Meenchee, Hong Kamaruddin, Roslina |
| author_sort | Meenchee, Hong |
| collection | UUM |
| description | In China, the demand for halal products is sizable. However, halal product adulteration is
common, and product authenticity is doubtful due to the unknown origin of the products. To date, literature addressing China’s Muslims’ demand for halal products and the role of country of origin (COO) on China’s Muslims’ halal personal care product consumption have been limited. The purpose of this study was to explore if the COO influences China’s Muslims purchase decision on halal personal care products in China. The research used
the Revealed Preference Theory to determine the effects of COO on China’s Muslims’ purchasing decisions for halal products. Using the cross-sectional survey method, data was collected from Muslims living in northwest China and processed-analysed using a logit model application. The results of the study revealed that the COO of halal products is an important concern for China’s Muslims, with other selection criteria that also influence the purchase decision. It is clear that COO is an important indication of the authenticity
of halal products for China’s Muslims. As well, this paper provides the notion that COO is one of the important selection criteria for (consumers’ trust in the products) of halal consumption in a non-Muslim country. |
| first_indexed | 2024-07-04T06:35:49Z |
| format | Article |
| id | uum-27480 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:35:49Z |
| publishDate | 2020 |
| publisher | Universiti Putra Malaysia Press |
| record_format | eprints |
| spelling | uum-274802020-09-17T06:38:13Z https://repo.uum.edu.my/id/eprint/27480/ The effects of country of origin (COO) on halal consumption: Evidence from China Meenchee, Hong Kamaruddin, Roslina HD28 Management. Industrial Management In China, the demand for halal products is sizable. However, halal product adulteration is common, and product authenticity is doubtful due to the unknown origin of the products. To date, literature addressing China’s Muslims’ demand for halal products and the role of country of origin (COO) on China’s Muslims’ halal personal care product consumption have been limited. The purpose of this study was to explore if the COO influences China’s Muslims purchase decision on halal personal care products in China. The research used the Revealed Preference Theory to determine the effects of COO on China’s Muslims’ purchasing decisions for halal products. Using the cross-sectional survey method, data was collected from Muslims living in northwest China and processed-analysed using a logit model application. The results of the study revealed that the COO of halal products is an important concern for China’s Muslims, with other selection criteria that also influence the purchase decision. It is clear that COO is an important indication of the authenticity of halal products for China’s Muslims. As well, this paper provides the notion that COO is one of the important selection criteria for (consumers’ trust in the products) of halal consumption in a non-Muslim country. Universiti Putra Malaysia Press 2020 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/27480/1/JSSH%2028%201%202020%20483%20501.pdf Meenchee, Hong and Kamaruddin, Roslina (2020) The effects of country of origin (COO) on halal consumption: Evidence from China. Pertanika Journal of Social Sciences & Humanities, 28 (1). pp. 483-501. ISSN 0128-7702 http://www.pertanika.upm.edu.my |
| spellingShingle | HD28 Management. Industrial Management Meenchee, Hong Kamaruddin, Roslina The effects of country of origin (COO) on halal consumption: Evidence from China |
| title | The effects of country of origin (COO) on halal consumption: Evidence from China |
| title_full | The effects of country of origin (COO) on halal consumption: Evidence from China |
| title_fullStr | The effects of country of origin (COO) on halal consumption: Evidence from China |
| title_full_unstemmed | The effects of country of origin (COO) on halal consumption: Evidence from China |
| title_short | The effects of country of origin (COO) on halal consumption: Evidence from China |
| title_sort | effects of country of origin coo on halal consumption evidence from china |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/27480/1/JSSH%2028%201%202020%20483%20501.pdf |
| work_keys_str_mv | AT meencheehong theeffectsofcountryoforigincooonhalalconsumptionevidencefromchina AT kamaruddinroslina theeffectsofcountryoforigincooonhalalconsumptionevidencefromchina AT meencheehong effectsofcountryoforigincooonhalalconsumptionevidencefromchina AT kamaruddinroslina effectsofcountryoforigincooonhalalconsumptionevidencefromchina |