The effects of country of origin (COO) on halal consumption: Evidence from China
In China, the demand for halal products is sizable. However, halal product adulteration is common, and product authenticity is doubtful due to the unknown origin of the products. To date, literature addressing China’s Muslims’ demand for halal products and the role of country of origin (COO) on Chi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Putra Malaysia Press
2020
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| Online Access: | https://repo.uum.edu.my/id/eprint/27480/1/JSSH%2028%201%202020%20483%20501.pdf |