Establishing the measurement variables of the chinese hotel guest experience in Malaysia
The growth of the world's tourism industry has developed the hotel industry, and the continuous growth of Chinese outbound tourists has brought opportunities to the Malaysian hotel industry. However, attracting more Chinese outbound tourists to hotels and retaining customers has become a proble...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Primrose Hall Publishing Group
2020
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27769/1/IJICC%2011%2011%202020%2026%2042.pdf |