The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum
Museums have historically been seen as cultural institutions whose prime functions are education and learning. However, as society has changed, more museums are aware of their potential to add value to their community economically by attracting visitors to the destination. As the demand for touri...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Academic Excellence
2018
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27777/1/JTHEM%203%207%202018%2011%2018.pdf |
| _version_ | 1825805686953476096 |
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| author | Omar, Hamimi Abdul Razak, Norhanim Rawi, Shamsul Bahrain Ramely, Asmahany |
| author_facet | Omar, Hamimi Abdul Razak, Norhanim Rawi, Shamsul Bahrain Ramely, Asmahany |
| author_sort | Omar, Hamimi |
| collection | UUM |
| description | Museums have historically been seen as cultural institutions whose prime
functions are education and learning. However, as society has changed, more museums
are aware of their potential to add value to their community economically by attracting
visitors to the destination. As the demand for tourism increases, museums have become
key partners in the cultural heritage tourism industry of a destination. Consequently,
greater emphasis is now being placed on their leisure function. In parallel with the
development of museums as visitor attraction, museums need to be the place where
visitors can visit, see and experience the important aspects of the community and area
within the destination. In this sense, the process of exhibiting, communicating and
explaining to visitors the significance of the place or resources they are visiting is
important in ensuring visitor satisfaction. In this paper, the role of Kota Kuala Kedah
Museum as a cultural heritage tourism attraction in Kedah is explored. Findings revealed
that the museum has great potential to attract visitors. The museum, furthermore, is able
to connect the visitors with the historical values of the fort to the community in Kuala
Kedah specifically, and Kedah generally. As a conclusion, this paper concludes that the
management of Kota Kuala Kedah Museum should be ready to meet the challenge of practicing a more visitor friendly approach while continuing to meet their heritage preservation and education mandates. |
| first_indexed | 2024-07-04T06:36:18Z |
| format | Article |
| id | uum-27777 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:36:18Z |
| publishDate | 2018 |
| publisher | Global Academic Excellence |
| record_format | eprints |
| spelling | uum-277772020-10-22T06:16:41Z https://repo.uum.edu.my/id/eprint/27777/ The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum Omar, Hamimi Abdul Razak, Norhanim Rawi, Shamsul Bahrain Ramely, Asmahany GV Recreation Leisure Museums have historically been seen as cultural institutions whose prime functions are education and learning. However, as society has changed, more museums are aware of their potential to add value to their community economically by attracting visitors to the destination. As the demand for tourism increases, museums have become key partners in the cultural heritage tourism industry of a destination. Consequently, greater emphasis is now being placed on their leisure function. In parallel with the development of museums as visitor attraction, museums need to be the place where visitors can visit, see and experience the important aspects of the community and area within the destination. In this sense, the process of exhibiting, communicating and explaining to visitors the significance of the place or resources they are visiting is important in ensuring visitor satisfaction. In this paper, the role of Kota Kuala Kedah Museum as a cultural heritage tourism attraction in Kedah is explored. Findings revealed that the museum has great potential to attract visitors. The museum, furthermore, is able to connect the visitors with the historical values of the fort to the community in Kuala Kedah specifically, and Kedah generally. As a conclusion, this paper concludes that the management of Kota Kuala Kedah Museum should be ready to meet the challenge of practicing a more visitor friendly approach while continuing to meet their heritage preservation and education mandates. Global Academic Excellence 2018 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/27777/1/JTHEM%203%207%202018%2011%2018.pdf Omar, Hamimi and Abdul Razak, Norhanim and Rawi, Shamsul Bahrain and Ramely, Asmahany (2018) The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum. Journal of Tourism, Hospitality and Environment Management, 3 (7). pp. 11-18. ISSN 0128-178X http://www.jthem.com/archived.asm |
| spellingShingle | GV Recreation Leisure Omar, Hamimi Abdul Razak, Norhanim Rawi, Shamsul Bahrain Ramely, Asmahany The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum |
| title | The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum |
| title_full | The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum |
| title_fullStr | The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum |
| title_full_unstemmed | The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum |
| title_short | The role of museum as a cultural heritage attraction: Kota Kuala Kedah Museum |
| title_sort | role of museum as a cultural heritage attraction kota kuala kedah museum |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/27777/1/JTHEM%203%207%202018%2011%2018.pdf |
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