From names of places to Mahsuri's curse: exploring the roles of myths and legends in tourism
In a number of past studies, it is revealed that prominent myths and legends can stimulate tourism growth, enrich tourist experience and draw attention to a specific place. Although there are several works which investigated mythological stories in the context of tourism in Malaysia, limited studies...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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IJBEL
2017
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27778/1/IJBEL%2014%202%202017%2010%2017.pdf |