Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain
Home stay Program (HP) initiatives play an important role in Community-based Tourism (CBT), especially for Malaysian tourism industry. HPs offer activities that are catalysts to the community development, focusing those in the rural areas. However, due to technological advancements, promotion and ma...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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ExcelingTech Publishers
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/27857/1/IJSCM%208%206%202019%20978%20982.pdf |
| _version_ | 1825805702473449472 |
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| author | Ramli, Razamin Miraz, Mahadi Hasan Ku-Mahamud, Ku Ruhana Omar, Mohd Faizal Kayat, Kalsom |
| author_facet | Ramli, Razamin Miraz, Mahadi Hasan Ku-Mahamud, Ku Ruhana Omar, Mohd Faizal Kayat, Kalsom |
| author_sort | Ramli, Razamin |
| collection | UUM |
| description | Home stay Program (HP) initiatives play an important role in Community-based Tourism (CBT), especially for Malaysian tourism industry. HPs offer activities that are catalysts to the community development, focusing those in the rural areas. However, due to technological advancements, promotion and marketing strategy for the unique CBT initiative needs a new and inventive move. This leads to the proposed technology-based framework for a system as part of the specific CBT supply chain (CBTSC), known as the Collaborative-based Web Recommend er (CBWR) system or simply, website. The CBTSC is further intensified to emerge the CBWR sub-supply chain model. As part of the CBWR model, the CBWR website is able to essentially promote the CBT effort of HP worldwide, thus supports community development and livelihood. |
| first_indexed | 2024-07-04T06:36:35Z |
| format | Article |
| id | uum-27857 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:36:35Z |
| publishDate | 2019 |
| publisher | ExcelingTech Publishers |
| record_format | eprints |
| spelling | uum-278572020-11-10T05:44:30Z https://repo.uum.edu.my/id/eprint/27857/ Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain Ramli, Razamin Miraz, Mahadi Hasan Ku-Mahamud, Ku Ruhana Omar, Mohd Faizal Kayat, Kalsom GV Recreation Leisure Home stay Program (HP) initiatives play an important role in Community-based Tourism (CBT), especially for Malaysian tourism industry. HPs offer activities that are catalysts to the community development, focusing those in the rural areas. However, due to technological advancements, promotion and marketing strategy for the unique CBT initiative needs a new and inventive move. This leads to the proposed technology-based framework for a system as part of the specific CBT supply chain (CBTSC), known as the Collaborative-based Web Recommend er (CBWR) system or simply, website. The CBTSC is further intensified to emerge the CBWR sub-supply chain model. As part of the CBWR model, the CBWR website is able to essentially promote the CBT effort of HP worldwide, thus supports community development and livelihood. ExcelingTech Publishers 2019-12 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/27857/1/IJSCM%208%206%202019%20978%20982.pdf Ramli, Razamin and Miraz, Mahadi Hasan and Ku-Mahamud, Ku Ruhana and Omar, Mohd Faizal and Kayat, Kalsom (2019) Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain. International Journal of Supply Chain Management (IJSCM), 8 (6). pp. 978-982. ISSN 2050-7399 https://ojs.excelingtech.co.uk/index.php/IJSCM/article/view/4131 |
| spellingShingle | GV Recreation Leisure Ramli, Razamin Miraz, Mahadi Hasan Ku-Mahamud, Ku Ruhana Omar, Mohd Faizal Kayat, Kalsom Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain |
| title | Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain |
| title_full | Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain |
| title_fullStr | Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain |
| title_full_unstemmed | Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain |
| title_short | Collaborative-based web recommender system for homestay program: A bridging tool in a tourism supply chain |
| title_sort | collaborative based web recommender system for homestay program a bridging tool in a tourism supply chain |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/27857/1/IJSCM%208%206%202019%20978%20982.pdf |
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