Creativity and innovation: Keys to productivity
In today’s globalize business environment, organizations face huge challenge in order to successfully survive in competitive market. As a significance, the organizations should continuously improve their performance in order to remain in competitive global market. There are several reason for the...
| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Pusat Pengajian Pengurusan Teknologi dan Logistik (STML)
2019
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28085/1/978-967-2276-11-1%201%20117.pdf |
| _version_ | 1803629403456929792 |
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| author2 | Abu, Noor Hidayah |
| author_facet | Abu, Noor Hidayah |
| collection | UUM |
| description | In today’s globalize business environment, organizations face huge challenge in order to
successfully survive in competitive market. As a significance, the organizations should continuously improve their performance in order to remain in competitive global market.
There are several reason for the growing interest in creativity research. For innovation,
creativity considered as fundamental for organizational performance and continuity in
global market (Bodla, 2016). When the innovation process constantly demanding for novel
solutions for products and service, creativity play an important role in merge and utilize
diverse individual’s knowledge (Bouncken et al.,2016). The present study explore one of most current topic which is organizational creativity. In early 1990’s, the issue of organizational creativity received significant attention in many
area of social science (Giustiniano et al., 2014). Organizational creativity refer to the
creation of valuable and useful new products, service, ideas, procedures or process by individuals who working together in complex social system (Woodman et al., 1993). Organizational creativity serves as creative result of groups, not happen simultaneously with innovation, while it accomplished by gradual changes. |
| first_indexed | 2024-07-04T06:37:18Z |
| format | Book |
| id | uum-28085 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:37:18Z |
| publishDate | 2019 |
| publisher | Pusat Pengajian Pengurusan Teknologi dan Logistik (STML) |
| record_format | dspace |
| spelling | uum-280852021-01-14T03:35:21Z https://repo.uum.edu.my/id/eprint/28085/ Creativity and innovation: Keys to productivity HD28 Management. Industrial Management In today’s globalize business environment, organizations face huge challenge in order to successfully survive in competitive market. As a significance, the organizations should continuously improve their performance in order to remain in competitive global market. There are several reason for the growing interest in creativity research. For innovation, creativity considered as fundamental for organizational performance and continuity in global market (Bodla, 2016). When the innovation process constantly demanding for novel solutions for products and service, creativity play an important role in merge and utilize diverse individual’s knowledge (Bouncken et al.,2016). The present study explore one of most current topic which is organizational creativity. In early 1990’s, the issue of organizational creativity received significant attention in many area of social science (Giustiniano et al., 2014). Organizational creativity refer to the creation of valuable and useful new products, service, ideas, procedures or process by individuals who working together in complex social system (Woodman et al., 1993). Organizational creativity serves as creative result of groups, not happen simultaneously with innovation, while it accomplished by gradual changes. Pusat Pengajian Pengurusan Teknologi dan Logistik (STML) Abu, Noor Hidayah Hashim, Rushanim Mohd Shafie, Shafini 2019 Book PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/28085/1/978-967-2276-11-1%201%20117.pdf Abu, Noor Hidayah and Hashim, Rushanim and Mohd Shafie, Shafini, eds. (2019) Creativity and innovation: Keys to productivity. Pusat Pengajian Pengurusan Teknologi dan Logistik (STML), Universiti Utara Malaysia Sintok. ISBN 978-967-2276-11-1 |
| spellingShingle | HD28 Management. Industrial Management Creativity and innovation: Keys to productivity |
| title | Creativity and innovation: Keys to productivity |
| title_full | Creativity and innovation: Keys to productivity |
| title_fullStr | Creativity and innovation: Keys to productivity |
| title_full_unstemmed | Creativity and innovation: Keys to productivity |
| title_short | Creativity and innovation: Keys to productivity |
| title_sort | creativity and innovation keys to productivity |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/28085/1/978-967-2276-11-1%201%20117.pdf |