| Summary: | Beach cleanliness is a major issue todays. Thus, mass media such as mobile phones is one of the information and communication technologies (ICT) that can influence the public to increase their knowledge and awareness to keep the beach clean. In addition, mass media also plays an important role in changing people's attitudes to proactively respond to beach pollution issues. This can be seen from two main points: the knowledge and awareness of the local community about beach cleanliness; and the effectiveness of information and communications technology (ICT) to increase the knowledge and awareness of local communities on the importance of beach cleanliness. The study sample consisted of 30 respondents from local community at Pantai Merdeka. The data were collected using questionnaire in two stages; pre, and post survey. After a pre survey, the respondents were shown a video about beach cleanliness. Then, another survey were given to examine the level of awareness and knowledge. Then, data were analyzed using Statistical Package for Social Sciences (SPSS) 25. The results from descriptive analysis showed that the level of knowledge in pre survey (before watching the video) was good while the level of awareness in post survey the video was moderate. However, after the respondents watching the video, the level of knowledge and awareness has improved. Finally, to ensure that information about the beach cleanliness well disseminated, the researchers propose to use the ICT medium such as television. This is because, if the video is only available on YouTube, it might prevent older people to see it as most of them have less knowledge about ICT technology. But when it advertises on television, almost all people will watch it. This study forwards implication to impose the effectiveness of environment education.
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