Determinants of customer behavioural responses: A pilot study
The paper aims at exploring a small sample data on the determinants of customer behavioural responses in the Nigerian retail banking. Hence, instrument validity, reliability and subsequently the data normality were examined through panel of expert and also by analysing small sample data with aid of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Canadian Center of Science and Education (CCSE)
2011
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| Online Access: | https://repo.uum.edu.my/id/eprint/2837/1/Sany_Sanuri_Mohd_Mokhtar.pdf |
| _version_ | 1803624554565730304 |
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| author | Maiyaki, Ahmed Audu Mohd Mokhtar, Sany Sanuri |
| author_facet | Maiyaki, Ahmed Audu Mohd Mokhtar, Sany Sanuri |
| author_sort | Maiyaki, Ahmed Audu |
| collection | UUM |
| description | The paper aims at exploring a small sample data on the determinants of customer behavioural responses in the Nigerian retail banking. Hence, instrument validity, reliability and subsequently the data normality were examined through panel of expert and also by analysing small sample data with aid of SPSS software. Results show that the instrument is reliable and the data for preliminary study exhibit reasonable normality.The research explored and validated the instrument of the various antecedents of consumer behavioural responses most of which were hitherto ignored. |
| first_indexed | 2024-07-04T05:20:14Z |
| format | Article |
| id | uum-2837 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:20:14Z |
| publishDate | 2011 |
| publisher | Canadian Center of Science and Education (CCSE) |
| record_format | dspace |
| spelling | uum-28372016-04-24T04:12:50Z https://repo.uum.edu.my/id/eprint/2837/ Determinants of customer behavioural responses: A pilot study Maiyaki, Ahmed Audu Mohd Mokhtar, Sany Sanuri HF Commerce The paper aims at exploring a small sample data on the determinants of customer behavioural responses in the Nigerian retail banking. Hence, instrument validity, reliability and subsequently the data normality were examined through panel of expert and also by analysing small sample data with aid of SPSS software. Results show that the instrument is reliable and the data for preliminary study exhibit reasonable normality.The research explored and validated the instrument of the various antecedents of consumer behavioural responses most of which were hitherto ignored. Canadian Center of Science and Education (CCSE) 2011-01 Article PeerReviewed application/pdf en cc_by https://repo.uum.edu.my/id/eprint/2837/1/Sany_Sanuri_Mohd_Mokhtar.pdf Maiyaki, Ahmed Audu and Mohd Mokhtar, Sany Sanuri (2011) Determinants of customer behavioural responses: A pilot study. International Business Research, 4 (1). pp. 193-197. ISSN 1913-9004 http://www.ccsenet.org/ibr |
| spellingShingle | HF Commerce Maiyaki, Ahmed Audu Mohd Mokhtar, Sany Sanuri Determinants of customer behavioural responses: A pilot study |
| title | Determinants of customer behavioural responses: A pilot study |
| title_full | Determinants of customer behavioural responses: A pilot study |
| title_fullStr | Determinants of customer behavioural responses: A pilot study |
| title_full_unstemmed | Determinants of customer behavioural responses: A pilot study |
| title_short | Determinants of customer behavioural responses: A pilot study |
| title_sort | determinants of customer behavioural responses a pilot study |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/2837/1/Sany_Sanuri_Mohd_Mokhtar.pdf |
| work_keys_str_mv | AT maiyakiahmedaudu determinantsofcustomerbehaviouralresponsesapilotstudy AT mohdmokhtarsanysanuri determinantsofcustomerbehaviouralresponsesapilotstudy |