Customer satisfaction towards service quality of Varsity Mart (V-Mart) at University Utara Malaysia
The problem of consumer loyalty and administration quality has twisted out to be one of the principles and essential things thought to consider in all shops. Essentially the administration quality and consumer loyalty offer effect to the business. These two things need to reflect to enhance and keep...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2020
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| Online Access: | https://repo.uum.edu.my/id/eprint/28399/1/STMLGG%2002%2043%202020%20156-158.pdf |
| _version_ | 1803629461540700160 |
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| author | Ravindran, Thibavany Hashim, Rushanim |
| author_facet | Ravindran, Thibavany Hashim, Rushanim |
| author_sort | Ravindran, Thibavany |
| collection | UUM |
| description | The problem of consumer loyalty and administration quality has twisted out to be one of the principles and essential things thought to consider in all shops. Essentially the administration quality and consumer loyalty offer effect to the business. These two things need to reflect to enhance and keep up their business. Therefore, the objective of this study is to examine the level of customer satisfaction on the service offered by Varsity Mart, UUM, and to examine the relationship between service quality dimensions and customer satisfaction. A total of 100 respondents have participated in this study and the data is analyzed using SPSS. The findings indicate that customer satisfaction has a significant effect on service quality. It recommended improving service quality that which didn’t give an impact on customer satisfaction. |
| first_indexed | 2024-07-04T06:38:13Z |
| format | Article |
| id | uum-28399 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:38:13Z |
| publishDate | 2020 |
| publisher | Universiti Utara Malaysia |
| record_format | dspace |
| spelling | uum-283992021-11-09T01:00:38Z https://repo.uum.edu.my/id/eprint/28399/ Customer satisfaction towards service quality of Varsity Mart (V-Mart) at University Utara Malaysia Ravindran, Thibavany Hashim, Rushanim HD28 Management. Industrial Management The problem of consumer loyalty and administration quality has twisted out to be one of the principles and essential things thought to consider in all shops. Essentially the administration quality and consumer loyalty offer effect to the business. These two things need to reflect to enhance and keep up their business. Therefore, the objective of this study is to examine the level of customer satisfaction on the service offered by Varsity Mart, UUM, and to examine the relationship between service quality dimensions and customer satisfaction. A total of 100 respondents have participated in this study and the data is analyzed using SPSS. The findings indicate that customer satisfaction has a significant effect on service quality. It recommended improving service quality that which didn’t give an impact on customer satisfaction. Universiti Utara Malaysia 2020 Article NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/28399/1/STMLGG%2002%2043%202020%20156-158.pdf Ravindran, Thibavany and Hashim, Rushanim (2020) Customer satisfaction towards service quality of Varsity Mart (V-Mart) at University Utara Malaysia. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management , Volume 2, 2 (43). pp. 156-158. ISSN eISBN 978-967-2276-24-1 |
| spellingShingle | HD28 Management. Industrial Management Ravindran, Thibavany Hashim, Rushanim Customer satisfaction towards service quality of Varsity Mart (V-Mart) at University Utara Malaysia |
| title | Customer satisfaction towards service quality of Varsity Mart (V-Mart) at University Utara Malaysia |
| title_full | Customer satisfaction towards service quality of Varsity Mart (V-Mart) at University Utara Malaysia |
| title_fullStr | Customer satisfaction towards service quality of Varsity Mart (V-Mart) at University Utara Malaysia |
| title_full_unstemmed | Customer satisfaction towards service quality of Varsity Mart (V-Mart) at University Utara Malaysia |
| title_short | Customer satisfaction towards service quality of Varsity Mart (V-Mart) at University Utara Malaysia |
| title_sort | customer satisfaction towards service quality of varsity mart v mart at university utara malaysia |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/28399/1/STMLGG%2002%2043%202020%20156-158.pdf |
| work_keys_str_mv | AT ravindranthibavany customersatisfactiontowardsservicequalityofvarsitymartvmartatuniversityutaramalaysia AT hashimrushanim customersatisfactiontowardsservicequalityofvarsitymartvmartatuniversityutaramalaysia |