The quality of product (smartphone) affecting brand loyalty among STML students in UUM, Sintok
The objective of this research is to study the current level of brand loyalty in smartphone purchasing decision among STML students in UUM. Next, this research also investigates the relationship between the quality of product (smartphone) and brand loyalty. Meanwhile, the study also measures the imp...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2020
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| Online Access: | https://repo.uum.edu.my/id/eprint/28406/1/STMLGG%2001%2006%202020%2017-20.pdf |