The quality of product (smartphone) affecting brand loyalty among STML students in UUM, Sintok

The objective of this research is to study the current level of brand loyalty in smartphone purchasing decision among STML students in UUM. Next, this research also investigates the relationship between the quality of product (smartphone) and brand loyalty. Meanwhile, the study also measures the imp...

書誌詳細
主要な著者:	Muhammad Farooq, Fifi Nurfarhana, Othman, Abdul Aziz
フォーマット:	論文
言語:	English
出版事項:	Universiti Utara Malaysia 2020
主題:	HD28 Management. Industrial Management
オンライン･アクセス:	https://repo.uum.edu.my/id/eprint/28406/1/STMLGG%2001%2006%202020%2017-20.pdf

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