The quality of product (smartphone) affecting brand loyalty among STML students in UUM, Sintok

The objective of this research is to study the current level of brand loyalty in smartphone purchasing decision among STML students in UUM. Next, this research also investigates the relationship between the quality of product (smartphone) and brand loyalty. Meanwhile, the study also measures the imp...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид:	Muhammad Farooq, Fifi Nurfarhana, Othman, Abdul Aziz
Формат:	Өгүүллэг
Хэл сонгох:	English
Хэвлэсэн:	Universiti Utara Malaysia 2020
Нөхцлүүд:	HD28 Management. Industrial Management
Онлайн хандалт:	https://repo.uum.edu.my/id/eprint/28406/1/STMLGG%2001%2006%202020%2017-20.pdf

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