The influencing factors of online shopping behaviour among students of University Utara Malaysia
Nowadays, internet shopping is one of phenomena that grows rapidly in humans’ daily lives. The online shopping is one of the effects of the improvement of technology. This phenomenon is growing rapidly and the capacity of its expansion is increasing. Online shopping has been the habit of humans nowa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2020
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| Online Access: | https://repo.uum.edu.my/id/eprint/28415/1/STMLGG%2001%2013%202020%2045-47.pdf |
| _version_ | 1803629464541724672 |
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| author | Mohamad Basri, Mohamad Nadzim Abidin, Rahimi |
| author_facet | Mohamad Basri, Mohamad Nadzim Abidin, Rahimi |
| author_sort | Mohamad Basri, Mohamad Nadzim |
| collection | UUM |
| description | Nowadays, internet shopping is one of phenomena that grows rapidly in humans’ daily lives. The online shopping is one of the effects of the improvement of technology. This phenomenon is growing rapidly and the capacity of its expansion is increasing. Online shopping has been the habit of humans nowadays, especially students. A few factors have been influencing the online shopping behaviour. This research is undertaken to understand the online shopping behaviour among students of University Utara Malaysia. The factors that influence the behaviours are convenience, save-time and price. The sample for this research is from 100 students of University Utara Malaysia; which encompassed students from the College of Business, College of Law and International Study and College of Art and Science. The data were analysed using the SPSS application where the relationships between Independent Variables and Dependent Variables are examined. The study found that price is the most significant factor that influences the students’ online shopping behaviour. |
| first_indexed | 2024-07-04T06:38:16Z |
| format | Article |
| id | uum-28415 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:38:16Z |
| publishDate | 2020 |
| publisher | Universiti Utara Malaysia |
| record_format | dspace |
| spelling | uum-284152021-11-16T07:05:26Z https://repo.uum.edu.my/id/eprint/28415/ The influencing factors of online shopping behaviour among students of University Utara Malaysia Mohamad Basri, Mohamad Nadzim Abidin, Rahimi HD28 Management. Industrial Management Nowadays, internet shopping is one of phenomena that grows rapidly in humans’ daily lives. The online shopping is one of the effects of the improvement of technology. This phenomenon is growing rapidly and the capacity of its expansion is increasing. Online shopping has been the habit of humans nowadays, especially students. A few factors have been influencing the online shopping behaviour. This research is undertaken to understand the online shopping behaviour among students of University Utara Malaysia. The factors that influence the behaviours are convenience, save-time and price. The sample for this research is from 100 students of University Utara Malaysia; which encompassed students from the College of Business, College of Law and International Study and College of Art and Science. The data were analysed using the SPSS application where the relationships between Independent Variables and Dependent Variables are examined. The study found that price is the most significant factor that influences the students’ online shopping behaviour. Universiti Utara Malaysia 2020 Article NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/28415/1/STMLGG%2001%2013%202020%2045-47.pdf Mohamad Basri, Mohamad Nadzim and Abidin, Rahimi (2020) The influencing factors of online shopping behaviour among students of University Utara Malaysia. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management, Volume 1, 1 (13). pp. 45-47. ISSN eISBN 978-967-2296-23-4 |
| spellingShingle | HD28 Management. Industrial Management Mohamad Basri, Mohamad Nadzim Abidin, Rahimi The influencing factors of online shopping behaviour among students of University Utara Malaysia |
| title | The influencing factors of online shopping behaviour among students of University Utara Malaysia |
| title_full | The influencing factors of online shopping behaviour among students of University Utara Malaysia |
| title_fullStr | The influencing factors of online shopping behaviour among students of University Utara Malaysia |
| title_full_unstemmed | The influencing factors of online shopping behaviour among students of University Utara Malaysia |
| title_short | The influencing factors of online shopping behaviour among students of University Utara Malaysia |
| title_sort | influencing factors of online shopping behaviour among students of university utara malaysia |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/28415/1/STMLGG%2001%2013%202020%2045-47.pdf |
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