An assessment on student’s readiness towards establishing a cashless society in the UUM campus
Cashless society is the society that payment is implement without physical money. The trend of traditional banking was passed and now is the turn of electronic banking. The objective of this research paper is to understand the perspective about cashless transaction and also identify the effect of ca...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia
2020
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| Online Access: | https://repo.uum.edu.my/id/eprint/28424/1/STMLGG%2001%2022%202020%2075-79.pdf |
| _version_ | 1803629466333741056 |
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| author | Lee, Siang Yi Ahmad, Azhar |
| author_facet | Lee, Siang Yi Ahmad, Azhar |
| author_sort | Lee, Siang Yi |
| collection | UUM |
| description | Cashless society is the society that payment is implement without physical money. The trend of traditional banking was passed and now is the turn of electronic banking. The objective of this research paper is to understand the perspective about cashless transaction and also identify the effect of cashless system in student’s spending behavior. Through this study, we can ensure the cashless transaction system are important for university students. The method used to collect the data is through qualitative method which is questionnaire are giving to the 100 respondents to collect data. The information also collected through journal or article. The findings shows that economic condition will give the big impact on consumer when they are using online transaction system. Although students in UUM are having high awareness about cashless payment, but they have low attitude to implement it in their life. So, I would like recommend that they can implement an effective marketing efforts to attract student use e-payment platform example like discount rewards, promotion and cashbacks when they are making purchases in campus. |
| first_indexed | 2024-07-04T06:38:18Z |
| format | Article |
| id | uum-28424 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:38:18Z |
| publishDate | 2020 |
| publisher | Universiti Utara Malaysia |
| record_format | dspace |
| spelling | uum-284242021-11-24T00:42:53Z https://repo.uum.edu.my/id/eprint/28424/ An assessment on student’s readiness towards establishing a cashless society in the UUM campus Lee, Siang Yi Ahmad, Azhar HD28 Management. Industrial Management Cashless society is the society that payment is implement without physical money. The trend of traditional banking was passed and now is the turn of electronic banking. The objective of this research paper is to understand the perspective about cashless transaction and also identify the effect of cashless system in student’s spending behavior. Through this study, we can ensure the cashless transaction system are important for university students. The method used to collect the data is through qualitative method which is questionnaire are giving to the 100 respondents to collect data. The information also collected through journal or article. The findings shows that economic condition will give the big impact on consumer when they are using online transaction system. Although students in UUM are having high awareness about cashless payment, but they have low attitude to implement it in their life. So, I would like recommend that they can implement an effective marketing efforts to attract student use e-payment platform example like discount rewards, promotion and cashbacks when they are making purchases in campus. Universiti Utara Malaysia 2020 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/28424/1/STMLGG%2001%2022%202020%2075-79.pdf Lee, Siang Yi and Ahmad, Azhar (2020) An assessment on student’s readiness towards establishing a cashless society in the UUM campus. Symposium on Technology Management and Logistics (STML Go Green) 2019: Operations Management, Volume 1, 1 (22). pp. 75-79. ISSN eISBN 978-967-2296-23-4 |
| spellingShingle | HD28 Management. Industrial Management Lee, Siang Yi Ahmad, Azhar An assessment on student’s readiness towards establishing a cashless society in the UUM campus |
| title | An assessment on student’s readiness towards establishing a cashless society in the UUM campus |
| title_full | An assessment on student’s readiness towards establishing a cashless society in the UUM campus |
| title_fullStr | An assessment on student’s readiness towards establishing a cashless society in the UUM campus |
| title_full_unstemmed | An assessment on student’s readiness towards establishing a cashless society in the UUM campus |
| title_short | An assessment on student’s readiness towards establishing a cashless society in the UUM campus |
| title_sort | assessment on student s readiness towards establishing a cashless society in the uum campus |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/28424/1/STMLGG%2001%2022%202020%2075-79.pdf |
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