Quality Management SERVQUAL Analysis on UUM bus service: a atudy on Route D
Bus transportation is the main travelling tools in UUM. The present study aims to examine the quality of service delivery of the bus transportation in Route D, UUM with the SERVQUAL instrument. We wish to find out for what are the factors affecting the current service delivery of the bus transportat...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia
2020
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/28436/1/STMLGG%2001%2034%202020%20116-118.pdf |