| Summary: | In today’s business environment, companies face ever-growing international competitions, radical technological changes, and demanding customers. This chapter is a guide
to the use of a wide variety of strategic management plans. Managers in the world’s
businesses are under great pressure. The emergence of a multitude of business ethics
and social responsibility is the key to competition advantages. Therefore, managers must
have a new concept that enables them to see their jobs realistically. This chapter is about
a concept which begins to turn managerial energies in the right direction. The chapter
will serve as guidance for managers/owners of small and medium enterprises to develop
practices of social behavior (business and corporate social responsibility) in order to
enhance performance, in a logical and manageable way.
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