Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework

Data on real-time marketing performance from micro, small and medium enterprises (MSMEs) selling their products in marketplace e-commerce corporations (MECCs) is a big challenge for researchers studying the performance of MECCs capital structure. This article explores the use of Google Trends to det...

Full description

Bibliographic Details
Main Authors: Kaukab, M. Elfan, Aryanto, Vincent Didiek Wiet
Format: Article
Language:English
Published: UUM Press 2020
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/29003/1/MMJ%2024%202020%20219-236.pdf
_version_ 1803629561746817024
author Kaukab, M. Elfan
Aryanto, Vincent Didiek Wiet
author_facet Kaukab, M. Elfan
Aryanto, Vincent Didiek Wiet
author_sort Kaukab, M. Elfan
collection UUM
description Data on real-time marketing performance from micro, small and medium enterprises (MSMEs) selling their products in marketplace e-commerce corporations (MECCs) is a big challenge for researchers studying the performance of MECCs capital structure. This article explores the use of Google Trends to determine the impact of Foreign Direct Investment (FDI) on MECCs performance. The findings of the trend analysis are explained using the N-OLI framework. It is found that there was a sharp trend decrease in MECCs with partial FDI (Tokopedia and Bukalapak) and full domestic investment (Blibli). On the other hand, there was a sharp increase in MECCs full FDI (Shopee). Other MECCs with full FDI, namely Lazada, has experienced a decrease but it is not as consistent as that of partial FDI. An increase trend in Shopee has negative correlation with a decline trend in Bukalapak. However, after being grouped, partial FDI has a significantly higher mean score compared to full FDI, and MECCs without FDI has the lowest mean score. This finding shows that in the case of Indonesia, FDI plays a role in encouraging the success of MSMEs, especially in MECCs, which have a combination of FDI and domestic investment.
first_indexed 2024-07-04T06:39:49Z
format Article
id uum-29003
institution Universiti Utara Malaysia
language English
last_indexed 2024-07-04T06:39:49Z
publishDate 2020
publisher UUM Press
record_format dspace
spelling uum-290032022-11-30T08:28:41Z https://repo.uum.edu.my/id/eprint/29003/ Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework Kaukab, M. Elfan Aryanto, Vincent Didiek Wiet HD28 Management. Industrial Management Data on real-time marketing performance from micro, small and medium enterprises (MSMEs) selling their products in marketplace e-commerce corporations (MECCs) is a big challenge for researchers studying the performance of MECCs capital structure. This article explores the use of Google Trends to determine the impact of Foreign Direct Investment (FDI) on MECCs performance. The findings of the trend analysis are explained using the N-OLI framework. It is found that there was a sharp trend decrease in MECCs with partial FDI (Tokopedia and Bukalapak) and full domestic investment (Blibli). On the other hand, there was a sharp increase in MECCs full FDI (Shopee). Other MECCs with full FDI, namely Lazada, has experienced a decrease but it is not as consistent as that of partial FDI. An increase trend in Shopee has negative correlation with a decline trend in Bukalapak. However, after being grouped, partial FDI has a significantly higher mean score compared to full FDI, and MECCs without FDI has the lowest mean score. This finding shows that in the case of Indonesia, FDI plays a role in encouraging the success of MSMEs, especially in MECCs, which have a combination of FDI and domestic investment. UUM Press 2020 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/29003/1/MMJ%2024%202020%20219-236.pdf Kaukab, M. Elfan and Aryanto, Vincent Didiek Wiet (2020) Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework. Malaysian Management Journal, 24. pp. 219-236. ISSN 0128-6226
spellingShingle HD28 Management. Industrial Management
Kaukab, M. Elfan
Aryanto, Vincent Didiek Wiet
Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework
title Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework
title_full Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework
title_fullStr Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework
title_full_unstemmed Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework
title_short Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework
title_sort foreign direct investment and the performance of indonesian marketplace e commerce corporation an application of network ownership location and internalisation framework
topic HD28 Management. Industrial Management
url https://repo.uum.edu.my/id/eprint/29003/1/MMJ%2024%202020%20219-236.pdf
work_keys_str_mv AT kaukabmelfan foreigndirectinvestmentandtheperformanceofindonesianmarketplaceecommercecorporationanapplicationofnetworkownershiplocationandinternalisationframework
AT aryantovincentdidiekwiet foreigndirectinvestmentandtheperformanceofindonesianmarketplaceecommercecorporationanapplicationofnetworkownershiplocationandinternalisationframework