Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework
Data on real-time marketing performance from micro, small and medium enterprises (MSMEs) selling their products in marketplace e-commerce corporations (MECCs) is a big challenge for researchers studying the performance of MECCs capital structure. This article explores the use of Google Trends to det...
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Format: | Article |
Language: | English |
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UUM Press
2020
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Online Access: | https://repo.uum.edu.my/id/eprint/29003/1/MMJ%2024%202020%20219-236.pdf |
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author | Kaukab, M. Elfan Aryanto, Vincent Didiek Wiet |
author_facet | Kaukab, M. Elfan Aryanto, Vincent Didiek Wiet |
author_sort | Kaukab, M. Elfan |
collection | UUM |
description | Data on real-time marketing performance from micro, small and medium enterprises (MSMEs) selling their products in marketplace e-commerce corporations (MECCs) is a big challenge for researchers studying the performance of MECCs capital structure. This article explores the use of Google Trends to determine the impact of Foreign Direct Investment (FDI) on MECCs performance. The findings of the trend analysis are explained using the N-OLI framework. It is found that there was a sharp trend decrease in MECCs with partial FDI (Tokopedia and Bukalapak) and full domestic investment (Blibli). On the other hand, there was a sharp increase in MECCs full FDI (Shopee). Other MECCs with full FDI, namely Lazada, has experienced a decrease but it is not as consistent as that of partial FDI. An increase trend in Shopee has negative correlation with a decline trend in Bukalapak. However, after being grouped, partial FDI has a significantly higher mean score compared to full FDI, and MECCs without FDI has the lowest mean score. This finding shows that in the case of Indonesia, FDI plays a role in encouraging the success of MSMEs, especially in MECCs, which have a combination of FDI and domestic investment. |
first_indexed | 2024-07-04T06:39:49Z |
format | Article |
id | uum-29003 |
institution | Universiti Utara Malaysia |
language | English |
last_indexed | 2024-07-04T06:39:49Z |
publishDate | 2020 |
publisher | UUM Press |
record_format | dspace |
spelling | uum-290032022-11-30T08:28:41Z https://repo.uum.edu.my/id/eprint/29003/ Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework Kaukab, M. Elfan Aryanto, Vincent Didiek Wiet HD28 Management. Industrial Management Data on real-time marketing performance from micro, small and medium enterprises (MSMEs) selling their products in marketplace e-commerce corporations (MECCs) is a big challenge for researchers studying the performance of MECCs capital structure. This article explores the use of Google Trends to determine the impact of Foreign Direct Investment (FDI) on MECCs performance. The findings of the trend analysis are explained using the N-OLI framework. It is found that there was a sharp trend decrease in MECCs with partial FDI (Tokopedia and Bukalapak) and full domestic investment (Blibli). On the other hand, there was a sharp increase in MECCs full FDI (Shopee). Other MECCs with full FDI, namely Lazada, has experienced a decrease but it is not as consistent as that of partial FDI. An increase trend in Shopee has negative correlation with a decline trend in Bukalapak. However, after being grouped, partial FDI has a significantly higher mean score compared to full FDI, and MECCs without FDI has the lowest mean score. This finding shows that in the case of Indonesia, FDI plays a role in encouraging the success of MSMEs, especially in MECCs, which have a combination of FDI and domestic investment. UUM Press 2020 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/29003/1/MMJ%2024%202020%20219-236.pdf Kaukab, M. Elfan and Aryanto, Vincent Didiek Wiet (2020) Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework. Malaysian Management Journal, 24. pp. 219-236. ISSN 0128-6226 |
spellingShingle | HD28 Management. Industrial Management Kaukab, M. Elfan Aryanto, Vincent Didiek Wiet Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework |
title | Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework |
title_full | Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework |
title_fullStr | Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework |
title_full_unstemmed | Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework |
title_short | Foreign direct investment and the performance of Indonesian marketplace e-commerce corporation: An application of network, ownership, location, and internalisation framework |
title_sort | foreign direct investment and the performance of indonesian marketplace e commerce corporation an application of network ownership location and internalisation framework |
topic | HD28 Management. Industrial Management |
url | https://repo.uum.edu.my/id/eprint/29003/1/MMJ%2024%202020%20219-236.pdf |
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