Investigating The Relationships Between Manager’s Coffee Restaurant Dining Experiences and Customer Satisfaction
The current study investigates the relationships between various service features influencing customers’ satisfaction in the university food service. A research structure consisting of three variables representing dining experiences, namely food quality, service quality, and price are further invest...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2021
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29297/1/JETH%2001%202021%2026-48.pdf |
| _version_ | 1825805959913537536 |
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| author | Nordin, Norhafizi Amin, Umme Umaimah Hasbullah, Siti Aminah Zainol, Noor Azimin Ideris, Muhamad Shah Kamal |
| author_facet | Nordin, Norhafizi Amin, Umme Umaimah Hasbullah, Siti Aminah Zainol, Noor Azimin Ideris, Muhamad Shah Kamal |
| author_sort | Nordin, Norhafizi |
| collection | UUM |
| description | The current study investigates the relationships between various service features influencing customers’ satisfaction in the university food service. A research structure consisting of three variables representing dining experiences, namely food quality, service quality, and price are further investigated. Taking Manager’s Coffee restaurant at Universiti Utara Malaysia as a case, this study aims to determine the relationships between dining experiences and students’ satisfaction based on the university restaurant setting. The study was carried out using a quantitative approach involving 200 university students as respondents. The research findings showed that all three dining experiences variables have significant positive relationships on students’ satisfaction. The findings also pointed to improved services and resources particularly to the Manager’s Coffee restaurant, which will increase the market position, especially in the university food service business. |
| first_indexed | 2024-07-04T06:40:58Z |
| format | Article |
| id | uum-29297 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:40:58Z |
| publishDate | 2021 |
| publisher | UUM Press |
| record_format | eprints |
| spelling | uum-292972023-03-26T13:12:27Z https://repo.uum.edu.my/id/eprint/29297/ Investigating The Relationships Between Manager’s Coffee Restaurant Dining Experiences and Customer Satisfaction Nordin, Norhafizi Amin, Umme Umaimah Hasbullah, Siti Aminah Zainol, Noor Azimin Ideris, Muhamad Shah Kamal HF Commerce The current study investigates the relationships between various service features influencing customers’ satisfaction in the university food service. A research structure consisting of three variables representing dining experiences, namely food quality, service quality, and price are further investigated. Taking Manager’s Coffee restaurant at Universiti Utara Malaysia as a case, this study aims to determine the relationships between dining experiences and students’ satisfaction based on the university restaurant setting. The study was carried out using a quantitative approach involving 200 university students as respondents. The research findings showed that all three dining experiences variables have significant positive relationships on students’ satisfaction. The findings also pointed to improved services and resources particularly to the Manager’s Coffee restaurant, which will increase the market position, especially in the university food service business. UUM Press 2021 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29297/1/JETH%2001%202021%2026-48.pdf Nordin, Norhafizi and Amin, Umme Umaimah and Hasbullah, Siti Aminah and Zainol, Noor Azimin and Ideris, Muhamad Shah Kamal (2021) Investigating The Relationships Between Manager’s Coffee Restaurant Dining Experiences and Customer Satisfaction. Journal of Event, Tourism and Hospitality Studies (JETH), 1. pp. 26-48. ISSN eISSN 2805-4423 https://doi.org/10.32890/jeth2021.1.2 |
| spellingShingle | HF Commerce Nordin, Norhafizi Amin, Umme Umaimah Hasbullah, Siti Aminah Zainol, Noor Azimin Ideris, Muhamad Shah Kamal Investigating The Relationships Between Manager’s Coffee Restaurant Dining Experiences and Customer Satisfaction |
| title | Investigating The Relationships Between Manager’s Coffee Restaurant Dining Experiences and Customer Satisfaction |
| title_full | Investigating The Relationships Between Manager’s Coffee Restaurant Dining Experiences and Customer Satisfaction |
| title_fullStr | Investigating The Relationships Between Manager’s Coffee Restaurant Dining Experiences and Customer Satisfaction |
| title_full_unstemmed | Investigating The Relationships Between Manager’s Coffee Restaurant Dining Experiences and Customer Satisfaction |
| title_short | Investigating The Relationships Between Manager’s Coffee Restaurant Dining Experiences and Customer Satisfaction |
| title_sort | investigating the relationships between manager s coffee restaurant dining experiences and customer satisfaction |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/29297/1/JETH%2001%202021%2026-48.pdf |
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