Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic
This research investigates the society or guests’ perception of the value creation and brand trust and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probabilit...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2021
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29304/1/JETH%2001%202021%20184-209.pdf |
| _version_ | 1803629636123361280 |
|---|---|
| author | Riyadi, Agus Kristanti, Eunike Yoanita |
| author_facet | Riyadi, Agus Kristanti, Eunike Yoanita |
| author_sort | Riyadi, Agus |
| collection | UUM |
| description | This research investigates the society or guests’ perception of the value creation and brand trust and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probability sampling to determine the sample size. The data were collected using questionnaires via Google Forms and also distributed to respondents who had stayed in 3-, 4-, and 5 star hotels in Indonesia during the COVID-19 pandemic with a total respondents of 99 people. Hypotheses were tested and the findings suggest that value creation has a significant impact on brand trust. The results suggested that hotel brands in Indonesia need to create values that are appreciated by the society as a whole and hotel guests. However, hotel brands in Indonesia still need to improve their creations of value to further boost brand trust for hotel brands in Indonesia in order to improve the hotel performance. The development of a business-oriented analytical framework that aids practitioners in assessing and approaching the opportunities posed by value creation on brand trust is further discussed in the study. The paper introduces an analytical and fresh perspective on value creation and brand trust particularly in a hotel industrial marketing context. |
| first_indexed | 2024-07-04T06:41:00Z |
| format | Article |
| id | uum-29304 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:41:00Z |
| publishDate | 2021 |
| publisher | UUM Press |
| record_format | dspace |
| spelling | uum-293042023-03-26T13:25:09Z https://repo.uum.edu.my/id/eprint/29304/ Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic Riyadi, Agus Kristanti, Eunike Yoanita GV Recreation Leisure This research investigates the society or guests’ perception of the value creation and brand trust and aims to examine the effect of value creation on brand trust in 3-, 4-, and 5-star hotels in Indonesia during the COVID-19 pandemic. This research adopted the quantitative method and used probability sampling to determine the sample size. The data were collected using questionnaires via Google Forms and also distributed to respondents who had stayed in 3-, 4-, and 5 star hotels in Indonesia during the COVID-19 pandemic with a total respondents of 99 people. Hypotheses were tested and the findings suggest that value creation has a significant impact on brand trust. The results suggested that hotel brands in Indonesia need to create values that are appreciated by the society as a whole and hotel guests. However, hotel brands in Indonesia still need to improve their creations of value to further boost brand trust for hotel brands in Indonesia in order to improve the hotel performance. The development of a business-oriented analytical framework that aids practitioners in assessing and approaching the opportunities posed by value creation on brand trust is further discussed in the study. The paper introduces an analytical and fresh perspective on value creation and brand trust particularly in a hotel industrial marketing context. UUM Press 2021 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29304/1/JETH%2001%202021%20184-209.pdf Riyadi, Agus and Kristanti, Eunike Yoanita (2021) Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic. Journal of Event, Tourism and Hospitality Studies (JETH), 1. pp. 184-209. ISSN eISSN 2805-4423 https://doi.org/10.32890/jeth2021.1.9 |
| spellingShingle | GV Recreation Leisure Riyadi, Agus Kristanti, Eunike Yoanita Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic |
| title | Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic |
| title_full | Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic |
| title_fullStr | Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic |
| title_full_unstemmed | Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic |
| title_short | Factors Influencing Value Creation on Brand Trust in Hotel Business: Case Study of 3-, 4- And 5-Star Hotels in Indonesia During the Covid-19 Pandemic |
| title_sort | factors influencing value creation on brand trust in hotel business case study of 3 4 and 5 star hotels in indonesia during the covid 19 pandemic |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/29304/1/JETH%2001%202021%20184-209.pdf |
| work_keys_str_mv | AT riyadiagus factorsinfluencingvaluecreationonbrandtrustinhotelbusinesscasestudyof34and5starhotelsinindonesiaduringthecovid19pandemic AT kristantieunikeyoanita factorsinfluencingvaluecreationonbrandtrustinhotelbusinesscasestudyof34and5starhotelsinindonesiaduringthecovid19pandemic |