The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding
Digital branding practices have greatly contributed to expanding the empire of the local brand market. However, the eagerness of entrepreneurs in digitalising brands without awareness of cybersecurity, transparency of cybersecurity strategies and the absence of a complete digital branding model has...
| Autores principales: | , , |
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| Formato: | Monograph |
| Lenguaje: | English |
| Publicado: |
Universiti Utara Malaysia
2022
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| Acceso en línea: | https://repo.uum.edu.my/id/eprint/29327/1/14438.pdf |