The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding

Digital branding practices have greatly contributed to expanding the empire of the local brand market. However, the eagerness of entrepreneurs in digitalising brands without awareness of cybersecurity, transparency of cybersecurity strategies and the absence of a complete digital branding model has...

詳細記述

書誌詳細
主要な著者: Mijan, Rohana, Abdullah, Noor Aziah, Abdul Hamid, Norsiah
フォーマット: Monograph
言語:English
出版事項: Universiti Utara Malaysia 2022
主題:
オンライン・アクセス:https://repo.uum.edu.my/id/eprint/29327/1/14438.pdf