The Exploration of Link Between Digital Branding Strategy with Malaysia Cyber Security Strategy: A Development of Grand Strategy Model for Digital Branding

Digital branding practices have greatly contributed to expanding the empire of the local brand market. However, the eagerness of entrepreneurs in digitalising brands without awareness of cybersecurity, transparency of cybersecurity strategies and the absence of a complete digital branding model has...

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书目详细资料
Main Authors: Mijan, Rohana, Abdullah, Noor Aziah, Abdul Hamid, Norsiah
格式: Monograph
语言:English
出版: Universiti Utara Malaysia 2022
主题:
在线阅读:https://repo.uum.edu.my/id/eprint/29327/1/14438.pdf