It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour
Contemporary technology success is frequently associated with the competitive advantage of being cool. A fitness band is one of the smart wearable devices promoting health behaviours, which is one of the cool lifestyle trends in modern societies. Although past research established the profound effe...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia Press
2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/29397/1/JICT%2022%2001%202023%2097-125.pdf |
| _version_ | 1825805979157004288 |
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| author | Mohamad Noor, Nurdayana Zolkepli, Izzal Asnira Omar, Bahiyah |
| author_facet | Mohamad Noor, Nurdayana Zolkepli, Izzal Asnira Omar, Bahiyah |
| author_sort | Mohamad Noor, Nurdayana |
| collection | UUM |
| description | Contemporary technology success is frequently associated with the competitive advantage of being cool. A fitness band is one of the
smart wearable devices promoting health behaviours, which is one of the cool lifestyle trends in modern societies. Although past research established the profound effects of coolness on user technology acceptance, the influencing role in fostering health behaviour remained obscure. To bridge the existing literature gap, the current study aims to examine the perception of coolness as a higher-order construct with multiple dimensions, namely originality, attractiveness, and sub-cultural appeals, by investigating the direct effect on fitness band adoption and indirect influence on users’ health behaviour. An online survey was conducted on 280 fitness band users, and the data was subsequently analysed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study results demonstrated that the perceived coolness of fitness bands significantly affects users’ device adoption levels, which subsequently influence personal health behaviour. This study thus contributes to health communication research by testing the coolness concept and developing the diffusioninnovation framework from current human-computer interaction literature. The findings would guide future developers of fitness bands to emphasise the coolness functions for higher degrees of adoption and positive impact on society. |
| first_indexed | 2024-07-04T06:41:17Z |
| format | Article |
| id | uum-29397 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:41:17Z |
| publishDate | 2023 |
| publisher | Universiti Utara Malaysia Press |
| record_format | eprints |
| spelling | uum-293972023-04-19T04:26:09Z https://repo.uum.edu.my/id/eprint/29397/ It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour Mohamad Noor, Nurdayana Zolkepli, Izzal Asnira Omar, Bahiyah QA75 Electronic computers. Computer science Contemporary technology success is frequently associated with the competitive advantage of being cool. A fitness band is one of the smart wearable devices promoting health behaviours, which is one of the cool lifestyle trends in modern societies. Although past research established the profound effects of coolness on user technology acceptance, the influencing role in fostering health behaviour remained obscure. To bridge the existing literature gap, the current study aims to examine the perception of coolness as a higher-order construct with multiple dimensions, namely originality, attractiveness, and sub-cultural appeals, by investigating the direct effect on fitness band adoption and indirect influence on users’ health behaviour. An online survey was conducted on 280 fitness band users, and the data was subsequently analysed via the Partial Least Squares-Structural Equation Modeling (PLS-SEM). The study results demonstrated that the perceived coolness of fitness bands significantly affects users’ device adoption levels, which subsequently influence personal health behaviour. This study thus contributes to health communication research by testing the coolness concept and developing the diffusioninnovation framework from current human-computer interaction literature. The findings would guide future developers of fitness bands to emphasise the coolness functions for higher degrees of adoption and positive impact on society. Universiti Utara Malaysia Press 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29397/1/JICT%2022%2001%202023%2097-125.pdf Mohamad Noor, Nurdayana and Zolkepli, Izzal Asnira and Omar, Bahiyah (2023) It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour. Journal of Information and Communication Technology, 22 (1). pp. 97-125. ISSN 2180-3862 https://doi.org/10.32890/jict2023.22.1.5 |
| spellingShingle | QA75 Electronic computers. Computer science Mohamad Noor, Nurdayana Zolkepli, Izzal Asnira Omar, Bahiyah It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_full | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_fullStr | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_full_unstemmed | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_short | It’s Cool to be Healthy! The Effect of Perceived Coolness on the Adoption of Fitness Bands and Health Behaviour |
| title_sort | it s cool to be healthy the effect of perceived coolness on the adoption of fitness bands and health behaviour |
| topic | QA75 Electronic computers. Computer science |
| url | https://repo.uum.edu.my/id/eprint/29397/1/JICT%2022%2001%202023%2097-125.pdf |
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