The Nexus of ‘Cool’ Motivation and Credit Card on Impulse Buying Behavior: A Conceptual Study
The issue of impulse buying behavior has been studied in numerous marketing fields particularly in buying behavior. Impulse buying behavior has been considered as one type of buying behavior frequently exercised among consumers in this modern age. There is a growing stream of research on impulse buy...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM Press
2017
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| Online Access: | https://repo.uum.edu.my/id/eprint/29532/1/IJIB%2002%2002%202017%201-17.pdf https://doi.org/10.32890/ijib2017.2.2.1 |