Customer Awareness and Satisfaction of Local Islamic Banks in Malaysia
This article explores the awareness and satisfaction of Islamic bank customers in Malaysia with respect to the banks marketing practices and effectiveness which differentiate them from conventional banks. It explores the satisfaction of customers of Islamic banks through the customers perception of...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2017
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29533/1/IJIB%2002%2002%202017%2018-37.pdf https://doi.org/10.32890/ijib2017.2.2.2 |