Business Model Canvas and SWOT Analysis in The Reconstruction of Competitive Strategy: A Case Study VCI Indonesia Company
This study aims to develop an advanced business model canvas (BMC) by incorporating the results of a SWOT analysis in the context of VCI Indonesia Company. The research focuses on understanding the competitive strategy of VCI Indonesia Company, particularly those that emphasize natural ingredients a...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2023
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/29729/1/MMJ%2027%202023%20161-182.pdf https://doi.org/10.32890/mmj2023.27.7 |