Predicting entrepreneurial intention: A comparison of the theory of reasoned action and the theory of planned behavior

Predicting entrepreneurial intention: A comparison of the theory of reasoned action and the theory of planned behavior

Purpose - The purpose of this study is to compare the applicability of Theory), of Reasoned Action(TRA) and Theory of Planned Behavior (TPB) in predicting entrepreneurial intention atnong undergraduate students.Desigdmethodology - Data were collected from 121 undergraduate accounting students in Uni...

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Bibliographic Details
Main Authors: Mohd Ariff, Arifatul Husna, Bidin, Zainol, Sharif, Zakiyah, Ahmad, Adura
Other Authors: Ismail, Dahlan
Format: Book Section
Language:English
Published: ASEAN Universities Consortium of Enterpreneurship Education (AUCEE) 2010
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/2973/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean_888.pdf

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