The application of technology acceptance model 2 (TAM 2) on health tourism purchase intention in Thailand
lndisputably, health tourism seems to be a lucrative business in Thailand.Thailand is increasingly enjoying international acclaim for its health care services while touring the country. However, it is shown that only 28 percent of the health business depends on internet technology for purchase inten...
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| Format: | Book Section |
| Language: | English |
| Published: |
Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/2974/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean999.pdf |